Troy, NY (PRWEB) November 20, 2013
Healthcare marketing specialists, Smith & Jones, released today a new white paper titled Budget Planning for Hospital Marketing: How to put together a detailed, strategy-driven healthcare marketing budget.
This white paper, available for download at smithandjones.com, outlines the agency’s tried and true process for developing a hospital marketing budget. Included in the report are tips to help healthcare marketers streamline their efforts as they go through the budgeting process in real time.
Smith & Jones stresses the need to create a budget backed by strategy. Some steps shared in the white paper are: reviewing business goals and analytics, prioritizing service line marketing campaigns, mapping out a marketing calendar, and maintaining the budget paper trail.
“Although, without fail, the marketing budget will continue to change and require tweaks throughout the year, it’s better to have a road map to ensure all marketing dollars are spent wisely,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “We hope this white paper helps healthcare organizations to refine their budgeting process, or introduce budgeting to those who have no clear strategy.”
About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.