Daydream Publish Whitepaper on Digital Asset Management Hosting For Marketing Managers

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Leading UK Digital Asset Management specialists, Daydream, have released a new whitepaper titled 'In-Source or Outsourcing Digital Asset Management Hosting: A Guide For Marketing Managers' that aims to provide marketing and brand managers with a balanced and non-technical guide to the DAM hosting option that is best for their organisation.

Hosting is a fundamental element of a Digital Asset Management strategy but one which buyers of DAM systems don't always understand the full significance of.

Open Source Digital Asset Management specialists Daydream, have published a new whitepaper intended for marketing and brand managers that highlights the advantages and disadvantages of both in-sourcing and out-sourcing hosting of a Digital Asset Management (DAM) system. The paper, which has been written with a non-technical audience in mind, aims to provide impartial advise on how to determine which hosting option will be best for each organisations' unique requirements.

The report draws on Daydream's considerable experience as digital asset management software engineers and provides readers with a checklist of items that managers should consider when evaluating DAM hosting options. These include: The nature of assets, the impact on the business if DAM services are unavailable, whether the majority user-base are internal staff or external suppliers, the future scalability of the hosting facilities, software licensing restrictions and budgetary considerations.

Emma Tappenden, Marketing Director at Daydream said:

"Hosting is a fundamental element of a Digital Asset Management strategy but one which buyers of DAM systems don't always understand the full significance of."

Tappenden continues:

“Over the 16 years that we have been involved in this industry, we have found that an area that presents real difficulties for our clients is deciding whether to run FocusOPEN Digital Asset Manager in-house, on their organisation's own hosting facilities, or to host the system with ourselves. We are flexible and supportive of our clients' decisions with regard to our own software, but we recognise that this often isn't a straightforward decision to make, especially if your area of expertise isn't technical. We hope, therefore, that this whitepaper will help anyone who is faced with this decision to make the best choice for their system and business circumstances.”

A copy of the whitepaper can be requested from the Digital Asset Management Whitepapers area of Daydream's website and will be of interest to managers planning a digital asset management project and also those tasked with the upkeep of an existing DAM System.

About Daydream
Established in 1995, Daydream is the leading European vendor of Digital Asset Management and Media Asset Management systems. For over 16 years, their FocusOPEN Digital Asset Manager software has been implemented by over 40 organisations worldwide including: Major League Baseball, WS Atkins, BNP Paribas, Adecco and The British Museum. For more information, visit Daydream at contact press _at_ or follow Daydream on


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Emma Tappenden
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