We sell a fun product so why not have fun doing it?
Salt Lake City, UT (PRWEB) April 21, 2012
Bullfrog Spas, a US based hot tub company, announced explosive growth in Facebook participation over the last year. Bullfrog’s Facebook fan count has increased by just over 2400% since June 2011. Bullfrog Spas currently has 5 times more Facebook fans than their nearest competitor.
Traditional wisdom for the pool and spa industry suggests advertising to an older more established demographic that is not as likely to participate in social networking. However, Bullfrog stands out for their willingness to buck conventional wisdom and try new things.
Fun banter, contests for free hot tubs, and cooperation with young “YouTube celebrities” like Toby Turner who appeals to a younger audience has given the Bullfrog Spas Facebook experience a recognizably different feel and results that are paying off. Bullfrog Spas is regarded by most industry insiders as the fastest growing spa company today.
Although they certainly don't rival social giants like Lady Gaga or Coca Cola, Bullfrog maintains a solid presence across the social networks, including Facebook, Twitter, Google+, and Pinterest, along with a corporate blog that is both fun and informative.
Marketing Manager, Jake Ricks, who manages Bullfrog’s social media, chimed in, “We sell a fun product so why not have fun doing it? People don’t want to hear a sales pitch on Facebook so we keep it light. We like to have fun contests and point out funny and interesting things across the internet. Our product category and brand is fun, so social media works for us.”
Outside of their media presence, Bullfrog Spas is known for pushing technology forward in an industry where conventional methods and traditional materials are the norm. Perhaps their biggest tech win is the patented JetPak System, which is a completely different and more efficient way to plumb a hot tub.
For more information on Bullfrog Spas and their fun social media experience please visit the Bullfrog Spas Facebook Page.