We are happy to see that, even though our industry is experiencing very difficult times, our innovative product, Lean manufacturing methods, and effective marketing are helping us to minimize the effects of the poor economy. We feel...
Salt Lake City, UT (PRWEB) March 25, 2010
Despite a very poor industry trend, Bullfrog International, manufacturer of Bullfrog Spas with jetpaks®, recently announced that 2009 was the second best year, in terms of net profit, in its 13-year history. With disposable income shrinking to nearly nothing in most households, the leisure products industries have been particularly pummeled, which makes Bullfrog Spas’s recent success particularly remarkable.
Industry estimates suggest that the portable spa industry is down about 65% over the last three years. Bullfrog Spas reports that their sales have decreased about 36% over that same time. Bullfrog Spas is calling this smaller than average decrease a comparative win. What is more impressive, however, is that even with a significant decrease in sales, Bullfrog Spas has been able to maintain and even increase their net profits. Bullfrog Spas’s 2009 net profits are higher than those seen in the stronger years for the portable spa industry before the recession.
Bullfrog International President and CEO, David Ludlow, stated that, “We are happy to see that, even though our industry is experiencing very difficult times, our innovative product, Lean manufacturing methods, and effective marketing are helping us to minimize the effects of the poor economy. We feel that our particular strength is that, even though we don’t make the least expensive spas on the market, we provide our customers with the most value by giving them the best and most advanced hot tub for their money.”
Bullfrog’s Director of Sales and Marketing, Jaden Kemp, sees Bullfrog’s strength in this time of industry turmoil as a great opportunity. “We are focused right now on increasing our brand appeal to the best hot tub dealers out there. Because we are in a position of security compared to most other portable spa manufacturers, we are able to offer better pricing, continued innovation, and a better product to our dealers and the consumer. We continue to improve on everything we do to provide the best profit potential to hot tub retailers and to ensure that we will be around to support them and to back up our hot tubs for years to come.”
Bullfrog Spas are different than all other conventional hot tubs because they are powered by the patented JetPak® System. JetPaks make it possible to easily customize, interchange, and upgrade an entire seat of spa jetting at any time. The innovative design makes it possible for every Bullfrog Spa user to choose their own JetPak® massage; whether it’s soft and soothing, deep tissue kneading, or the relaxing sounds and sensations of waterfalls and other water features. A hot tub by Bullfrog Spas promotes health and wellness by providing relaxation and relief of stress through full body hydrotherapy.
To learn more about Bullfrog International and the benefits of Bullfrog Spas visit http://www.bullfrogspas.com.