Hot Banana and FuseTalk Enter Strategic Alliance for Easier, Centralized Management of Discussion Forums and Online Communities

Unveiled at the Adobe Conference - MAX 2006, the Hot Banana and FuseTalk partnership includes technology integration and reseller agreement.

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Adobe ColdFusion MX developers will really appreciate this joint Hot Banana/FuseTalk integration because both companies have strong ColdFusion roots and believe that third-party integrations should be a snap

LAS VEGAS, NV (PRWEB) October 26, 2006

Hot Banana Software Inc. (http://www.hotbanana.com), a leader in Web content management software for marketing, and a wholly owned subsidiary of J.L. Halsey (OTCBB:JLHY), today announced a strategic partnership with FuseTalk Inc. (http://www.fusetalk.com) that gives users a faster, easier way to build online communities, share information and manage discussion-forum logins from within Hot Banana's Web content management system – Web CMS.

With both products built on Adobe's ColdFusion MX platform and both companies active Adobe Solution Partners, Hot Banana unveiled the new integration partnership at the MAX 2006 Adobe User Conference, here through Oct. 26. Under the agreement, both companies will resell and market each other's products.

FuseTalk, a wholly owned subsidiary of Future Path Development Group, is a top provider of discussion forums, blogging tools and collaboration solutions. A single FuseTalk installation can run a thousand different forums – all with different access rights and users. The joint Hot Banana/FuseTalk solution provides a single sign-on, so Web site administrators can simultaneously control forum logins and update the Web pages where FuseTalk resides.

The Archdiocese of New York and Boom Chicago, have already deployed the joint FuseTalk/Hot Banana solution for their Web sites.

"FuseTalk's ability to centrally manage multiple discussion forums is already best-of-breed – but now we're taking it to the next level by fully integrating FuseTalk within a Web content management system," said Greg Waite, president, FuseTalk. "With Hot Banana, administrators will now have one place to go to manage discussion-forum logins, as well as blogs, RSS feeds and Web-publishing tasks."

"Our clients have been asking us for the best way to build interactive communities where they can share knowledge, exchange information and views, and help solve problems – so we choose FuseTalk to be our best-of-breed partner and integrate their solution into our Web CMS," said Krista LaRiviere, general manager and co-founder, Hot Banana.

"Adobe ColdFusion MX developers will really appreciate this joint Hot Banana/FuseTalk integration because both companies have strong ColdFusion roots and believe that third-party integrations should be a snap," LaRiviere added.

Hot Banana is built upon ColdFusion MX technology and is the leading ColdFusion CMS solution. Its semi-open architecture allows developers to leverage the power of ColdFusion MX for the creation and publishing of Web content and to extend features, tools and module capabilities. Using the licensed version of Hot Banana as a ColdFusion CMS enables developers to easily add custom code and integrate with additional third-party or custom Web applications.

About Hot Banana Software, Inc.

Hot Banana is a leader in Web content management software for marketing, powering corporate Web sites, Intranets, Extranets, micro marketing sites and landing pages for more than 200 companies worldwide in more than 16 languages. Built for non-technical users, Hot Banana's core technology is an easy-to-use, search-engine-friendly, Web content management suite designed to manage a Web site's content creation, publishing and optimization process.

Hot Banana's uniqueness is its Active Marketing Solution, an eMarketing platform - loaded with tools for increasing Web traffic, acquiring sales leads and converting prospects into customers.

Hot Banana is available directly, or from more than 22 Channel Partners Worldwide, either On-Demand (SaaS), or as a Licensed ColdFusion CMS. Clients include: InsureMe, Unico System, Hondros College, General Board of Global Ministries - UMC, Algoma Steel, Bell Industries, Parents Action for Children, Archdiocese of New York, Ansell Healthcare Europe, World Vision, Johns Hopkins University, Law Society of Upper Canada, and Expertech.

Headquartered in Barrie, Ontario, Canada, with a U.S. Office in Menlo Park, California, Hot Banana Software Inc, is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY - News), a leading eMarketing company that provides technology solutions for marketers at mid-size businesses. J.L. Halsey is also the parent company of Lyris Technologies, EmailLabs and ClickTracks. For more information, visit http://www.hotbanana.com, or call 866-296-1803.

About FuseTalk, Inc.

FuseTalk Inc. is the leading provider of online discussion forum software. Available in ColdFusion MX and .NET platforms, FuseTalk enables organizations to build an interactive community that can share knowledge, exchange information and views, and help solve problems. FuseTalk brings the power of discussion to your customers, partners, employees and investors through its fully-featured, secure and customizable Web interface. Highly scalable and configurable, FuseTalk accommodates any number of users, and provides an attractive and easy-to-use interface.

Media Contacts:

Ken Greenberg

Edge Communications, Inc.

818/990-5001

David Terry

Vice president, marketing, Hot Banana

705/792-3880 x. 222

Steve Delorme

Marketing and communications, FuseTalk

416/264-4054

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