Top 5 Free Social Media Monitoring Tools for Hotels and Resorts

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With all the talk about Twitter, Facebook, TripAdvisor and other industry specific and non-specific social media entities out there, it's tough for any property to keep a grip on reality or even know what reality is.

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No matter what tool you use, interpretation of the data is a different ball game.

To help hotels and resorts stay on top of mentions, chats or general dialogue that might be happening about their properties, Screen Pilot, a bleeding edge digital marketing firm, have compiled a Top 5 list of free tools that can be used right now to keep tabs on the social media-verse.

-Social Mention ( is a social media search and analysis platform that aggregates user generated content from across the social universe into a single stream of information. Social Mention monitors more than a hundred social media properties.

-WhosTalkin ( is a social media search tool that allows users to search for conversations surrounding the topics cared about most such as property brand name. Search and sorting algorithms combine data taken from over 60 of the internet's most popular social media gateways.

-Samepoint ( crawlers encompass every conceivable type of social media service. Categorization breaks out results by type of social media.

-Surchur ( is the ultimate dashboard to right now. The surchmeter shows how popular a keyword is on different sources: surchur, blogs and twitter etc.

-Trendrr ( ) allows you to track the popularity and awareness of trends across a variety of inputs, ranging from social networks, to blog buzz and video views downloads, all in real time. Compare trends to one another, monitoring and evaluating across a variety of sources.

No matter what tool you use, interpretation of the data is a different ball game. Screen Pilot's social media services can help you translate what all these results mean. Not only does Screen Pilot position hospitality brands in the social media space, but we help track the impact and revenues generated as a result of social media and other hotel internet marketing efforts. For results, best-practice advice and incremental revenues visit

About Screen Pilot
Screen Pilot tailors client strategies to make sure they get turned on by digital media. We expand our clients' digital horizon by bringing creative, ROI driven solutions to overcome existing obstacles and create new business opportunity by using an arsenal of proprietary digital marketing strategies and techniques.
Contact Screen Pilot toll-free at +1 877-246-8747 or visit for more information.

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Rebecca Hitchings
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