Working with Hotel Link Solutions will allow any local businesses, even the smallest properties, to connect to a global market.
Swaziland (PRWEB) May 27, 2013
It is more important now than ever before for a hotel to have a strong online presence, but many properties in Swaziland, in Southern Africa, are falling behind. Helpfully, the recent establishment in this country of Hotel Link Solutions, a specialist in digital-marketing products for accommodation providers, is expected to be instrumental in turning the tide.
“Internet marketing has always been a taboo subject in Swaziland and many service providers don’t realize how valuable it is or how much the industry relies on it,” says Myxo Mdluli, the head of Hotel Link Solutions Swaziland and founder of Myxo's Woza Nawe Cultural Tours. “To be successful, a property needs as much exposure as possible. Being marketed through numerous online channels is one of the quickest ways to achieve this objective.”
According to the Swaziland Tourism Authority, in 2012 there were 140 accommodation facilities in Swaziland. Hotel Link Solutions expects to capture a significant portion of that market. With the rollout of its product, it anticipates that the Hotel Link Solutions Swaziland team will sign up around seven properties per month. These will be a mixture of everything from small guesthouses to upmarket hotels, and include properties owned by the indigenous people.
Importantly, 81 of the 140 active properties in Swaziland currently have operational websites and only eight are connected to a channel manager. This is strong evidence of the significant opportunity for growth. In addition to providing a comprehensive and cost-effective channel management solution, Hotel Link Solutions Swaziland can build and host fully functional websites, as well as assist with social marketing tools such as TripAdvisor.
“Working with Hotel Link Solutions will allow any local businesses, even the smallest properties, to connect to a global market with minimal interruption to their current operations,” reinforced André Franchini, global CEO of Hotel Link Solutions.
“The current market conditions in Swaziland evidence how much value Hotel Link Solutions could bring to the local market through an increased online presence and an improved booking experience,” concluded Mdluli.
About Hotel Link Solutions
Hotel Link Solutions is a first-generation digital-marketing services provider for the accommodation industry. As a WHL Group and ResOnline joint venture, Hotel Link Solutions has tapped deep resources and wide industry reach to develop a world-class and competitive range of products. Hotel Link Solutions is committed to building a sustainable future for travel and to ensuring that all relationships with clients, staff, business partners and host communities are win-win.
For more information, visit http://www.hotellinksolutions.com or contact Myxo Mdluli at myxo(at)hlsswaziland(dot)com or on +268 76426780.