Hotels still need to do search engine marketing. But they need to know why they’re doing it, and make sure it’s adding revenue in a cost-effective way. There’s no point in putting money into PPC if you don’t have proper revenue management strategy, or an effective website and booking engine in place.
Chicago, IL (Vocus) September 9, 2010
Evision Worldwide recently launched a new website featuring an expanded portfolio of services that help hotels boost their online revenue. New services include hotel ecommerce management, revenue management for hotels, OTA strategy, and hotel takeover strategy.
Evision also continues to offer a full suite of internet marketing services for hotels, including pay per click (PPC) advertising, search engine optimization (SEO), online reputation and social media management, website design, advanced analytics reporting, and mobile marketing.
Evision’s unique set of online revenue optimization services is designed to provide full support to a hotel’s Ecommerce Manager, Revenue Manager, Asset Manager, and Marketing Manager. Services are tailored to each hotel’s needs, and can be provided on a full-time, part-time, or consulting basis.
This new line of hotel services was prompted by the observation that the hotel internet marketing industry is currently dominated by a few large agencies that offer generic search marketing strategies to hundreds of hotels, even those within the same local market. Evision’s owners believe that each hotel deserves its own targeted strategy, which will never be given to a local competitor.
In addition, Evision wants to place the emphasis back on revenue, which is the one metric that really matters to hotel owners and managers. Internet marketing is not the end goal, but a means to increasing overall online revenue for clients. By offering advanced reporting, and complementing their internet marketing services with expertise and support on revenue and ecommerce management, Evision moves the focus away from traffic-focused metrics and back to the bottom line.
In the words of Evision CEO Vikram Singh, “Hotels still need to do search engine marketing. But they need to know why they’re doing it, and make sure it’s adding revenue in a cost-effective way. There’s no point in putting money into PPC if you don’t have proper revenue management strategy, or an effective website and booking engine in place.”
He is also very excited to be offering hotel takeover analysis and strategy, since this is where hotel owners’ biggest investments come into play. “There are many factors to consider when purchasing a new property. Online revenue potential is certainly one of the most important, yet it’s often overlooked or improperly assessed. We can really help a potential investor by showing them how much they can expect to make in online bookings, and in what timeframe, if they implement the right online revenue strategies.”
Evision’s principals view themselves as partners, and not vendors, for their exclusive list of clients. They remain involved with every client, providing a personalized, innovative, and highly effective approach that results in unparalleled revenue optimization in each case.
Evision Worldwide specializes in online revenue optimization for hotels. Services include hotel internet marketing, ecommerce and revenue management, website analytics review, search engine optimization, paid search, and mobile marketing. Evision's principals are committed to providing clients with industry-leading returns on their internet marketing investment.