Our research shows that the do-it-yourselfer, extended stay guests want a lot of control and just the basics. They want a simple, fresh, friendly place to stay that also allows them to build their own experience right down to customizing their room with photos on their desk and re-arranging their furniture
Bethesda, MD (PRWEB) September 24, 2007
Celebrating its 10th anniversary, TownePlace Suites by Marriott says "hello" to Real Living with the launch of a fresh, contemporary design of its hotel suites. The popular extended stay brand is reinventing itself to meet the needs of a growing segment of "do-it-yourselfers"…self-sufficient, value-conscious travelers. All hotel suites offer functional space for living and working and each hotel specializes in delivering service that helps guests settle in to the local area. Watch hundreds of Marriott associates rally for TownePlace Suites' 10th anniversary at Marriott International headquarters and see a video of the new design at http://www.youtube.com/watch?v=2xo9a-76Blg.
"We call it real living," says Peggy Fang Roe, brand vice president. "Our guests want to settle in, have a routine and feel like they are part of the neighborhood, all at a great value. Over the next several years, we will be transforming the brand with new touches to the lobby, 24-hour access to food and snacks, flat screen TVs and fresh, fun functional hotel suites."
Warm red carpet and friendly "hello" signage will welcome guests to the new lobby and check-in area. The focal point where guests and staff interact will be a floor-to-ceiling TowneMap featuring great places to eat, popular night spots, recreation areas, shopping and services such as the local car wash and dry cleaners. In addition, guests will be able to select a variety of food and beverage items from the "In a Pinch" 24-hour market, enjoy complimentary coffee "On us" and work out in the exercise room, 24-hours a day. Free WiFi in the lobby and a connection center with PCs and printer will also be available.
Guests can work and relax on their terms in the brightly-colored hotel suites that feature full kitchens with stainless steel appliances and granite countertops, adjustable work spaces with built-in shelves and lighting, a large flat screen TV and Marriott's luxurious new bedding. Housekeeping can also be tailored each day of the week for a full-clean or just a refresh.
One week prior to arrival, guests will receive an email from the TownePlace Suites virtual concierge -- an online service that makes it easy to request extra hangers and towels, local area information, bottled water or a welcome snack such as milk and cookies. This service will be available soon at all TownePlace Suites.
"Our research shows that the do-it-yourselfer, extended stay guests want a lot of control and just the basics. They want a simple, fresh, friendly place to stay that also allows them to build their own experience right down to customizing their room with photos on their desk and re-arranging their furniture," added Roe. "This new design enables guests to live the way they want and make TownePlace Suites their own space."
Currently operating in 134 locations throughout the United States, the TownePlace Suites system is expected to grow more than 200 properties by the end of 2009. Elements of the brand's new design will be implemented in existing TownePlace Suites and newly constructed hotel suites.
TownePlace Suites participates in the company's award-winning Marriott Rewards® program, which enables members to earn their choice of points toward free vacations or frequent flyer mileage in their preferred airline program for dollars spent at more than 2,500 Marriott hotels in 56 countries.
For more information or reservations, call the TownePlace Suites toll-free number at 800-257-3000, a travel agent or visit the Web site at http://www.towneplacesuites.com.
Note: This press release contains "forward-looking statements" within the meaning of federal securities laws, including statements about the number of hotels that will be opened in future years, expected locations of hotels, and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous risks and uncertainties, including the duration and extent of growth in the economy and the lodging industry; supply and demand changes for hotel rooms, competitive conditions in the lodging industry; the availability of capital to finance hotel growth; and other identified "Risk Factors" in Marriott International, Inc.'s most recent annual reports on Form 10-K and quarterly reports on Form 10-Q; any of which could cause actual results to differ materially from those expressed in or implied by the statements herein. These statements are made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
MARRIOTT INTERNATIONAL, INC. (NYSE: MAR) is a leading lodging company with nearly 2,900 lodging properties in the United States and 68 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, Horizons by Marriott Vacation Club, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Md., and had approximately 151,000 employees at 2006 year-end. It is ranked as the lodging industry's most admired company and one of the best places to work for by FORTUNE®. The company is also a 2006 U.S. Environmental Protection Agency (EPA) ENERGY STAR® Partner. In fiscal year 2006, Marriott International reported sales from continuing operations of $12.2 billion. For more information or reservations, please visit our web site at http://www.marriott.com.
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