Hotel Management company Sequel Lifestyle Hotels and Resorts Reports Upward Growth Trend

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Hotel Asset Management Company attributes first quarter gains to unique business model

Muskoka, Ontario March 5, 2009-- Canadian-based hotel management company Sequel Lifestyle Hotels and Resorts is reporting upward consolidated revenue trends of 15% over 2008 despite a downward market, thanks to an unconventional business model that founder Anne Axler Larcade terms as the 'anti-brand' approach to hotel management.

From its virtual head office, multi-lingual website, tech-savvy revenue maximization strategies and customized management solutions, Sequel Lifestyle Hotels and Resorts is not a typical hotel management company. Using innovative tactics like a la carte management services menus, online search engine optimization tools, social media networking and brand relationship marketing Sequel has experienced tremendous revenue growth. For one underperforming property that meant a 30% increase year over year in RevPar index in its competitive set, within a market region that will experience negative RevPar growth in 2009.

'Each hotel segment operates in a distinct fashion,' says Axler Larcade, President and COO of Sequel Lifestyle Hotels & Resorts. 'As a hotel management company you must understand the fundamentals. The key to our success is our ability to provide customized solutions.'

Despite the current economic climate, Axler Larcade and Sequel Lifestyle Hotels and Resorts are positioned to invest or partner in hotel acquisitions and provide comprehensive, value added advisory services solutions and hotel management for its clients, both domestically and abroad. 'We believe current hotel fundamentals and equity coming into the market present an opportune time to invest in hotel properties. Sequel manages assets and provides asset mangament at a fraction of the cost of their competitors. Our innovation skills win us results." she says.

Axler Larcade credits Sequel Hotel's strong core values and belief system as the foundation of the company's success. 'Our culture is highly valued by our employees. It's what makes them proud and inspires them to offer intuitive service to our guests,' she says.

About Sequel Hotels and Resorts:
Sequel Lifestyle Hotels and Resorts is a hotel asset management company that specializes in the redevelopment and revitalization of assets located in major market centers, resorts in tertiary markets, and boutique hotels domestically and abroad. Dedicated to combine the very best elements of lifestyle with the conveniences of today's modern world, Sequel Lifestyle Hotels and Resorts currently maintains a portfolio of five upscale properties with an aggressive growth plan for the future. To view the entire collection or inquire about hotel asset management contract visit http://www.sequelhotels.com.

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