As a hotel school graduate with work experience in multinational hotel corporations, I feel uniquely qualified to bridge the gap between technology and the hospitality industry.
Oklahoma City, OK (Vocus) September 30, 2010
Vikram Singh, CEO of Evision Worldwide, will be teaching internet marketing strategy at the Oklahoma Hotel & Lodging Association as part of an educational series sponsored by American Express and the American Hotel & Lodging Association (AH&LA). Singh is a leading strategist in hotel internet marketing and online revenue optimization.
In his presentation, Developing a Winning Internet Marketing Strategy, Singh will break down hotel and travel internet marketing strategy into simple steps, providing ample guidelines and checklists attendees can take back to their hotel or marketing department. His comprehensive action-packed session will deliver a jargon-free explanation of how things really work.
Covered topics include:
- Website basics, including best practices for hosting, programming, design and usability
- Best approaches to search engine optimization (SEO), pay per click (PPC), social media, and reputation management
- Local and mobile marketing for hotels, and other travel- and entertainment-related websites
Singh is committed to making solid internet strategy available to every player in the travel and hotel industry, no matter how small or large. “Every hotel owner, travel association and CVB needs to know how to use the internet to their advantage. In the travel industry, nothing can make a bigger, faster, or longer-lasting impact on the bottom line.”
Owners, managers and sales/marketing or social media staff from local hotels, travel industry associations, CVBs, county marketing groups, and entertainment groups are encouraged to attend his Oklahoma sessions.
There is still some availability for Oklahoma hotels and businesses who wish to attend. Registration is $75/person for OH&LA members, and $95/person for non-members. Dates and times are as follows:
Tuesday, October 5
1:00 pm – 5:00 pm
Hospitality Comp Building
3600 N.W. 36th Street
Wednesday, October 6
1:00 pm – 5:00 pm
Arby’s/US Beef Training Center
4940 E. 49th Street
About Vikram Singh
Vikram Singh is a passionate online marketing strategist, entrepreneur, educator and advisor. During his career, he has created winning online business strategies and comprehensive internet marketing plans for clients in several industries, with a focus on hospitality and travel.
Because he has extensive experience in hotel management, Singh is very comfortable addressing the questions and needs of a hotel marketing team. “As a hotel school graduate with work experience in multinational hotel corporations, I feel uniquely qualified to bridge the gap between technology and the hospitality industry.”
Singh is an exciting and well-respected speaker, delivering lectures, workshops, and seminars around the country and abroad, including an international workshop for the US Department of Commerce. He loves to do two things when he speaks: simplify concepts and provide strategy. “There are so many simple ways to start implementing complex strategies. I want people to get interested, and then get started right away.”
He is a regular lecturer for the California Hotel & Lodging Association, and the featured presenter for the 2010 American Express/American Hotel & Lodging Association Educational Series. He teaches internet marketing classes at Brigham Young University in Hawaii, where he also serves on the Marketing Department's Advisory Board.
Evision Worldwide specializes in online revenue optimization for hotels. Services include hotel internet marketing, ecommerce and revenue management, website analytics review, search engine optimization, paid search, and mobile marketing. Evision's principals are committed to providing clients with industry-leading returns on their internet marketing investment.