HotelREZ welcomes The Norfolk Hotel as a new member

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HotelREZ ( are delighted to welcome the 4 star, 95 bedroom Norfolk Hotel in Bournemouth, UK (part of the Peel Hotel Group PLC) to their portfolio of more than 1,000 independent hotels and small hotel groups in over 30 countries.

HotelREZ will provide The Norfolk Hotel in Bournemouth with GDS representation under the HO chain code and sales and marketing services.

Simon Scarborough, General Manager, The Norfolk Hotel commented

“We have made the decision to switch hotel representation companies and use HotelREZ. They have a broader network of preferred partnerships with the main global consortia, travel management companies, corporate clients and MICE agents in place, than we previously had access to. We are looking for HotelREZ to assist us in the generation of new business to our hotel. Their strategic account management team have already started to put in place marketing plans to help us, and we are excited by the progress so far.”

Originally converted from two imposing Edwardian villas, The Norfolk Hotel boasts 95 spacious and well equipped en suite guestrooms. Guest facilities also include a glass-roofed heated indoor pool, whirlpool, steam room and sauna, while the Orchid Rooms Beauty Salon offers a wide range of beauty, holistic and clinical therapy treatments in a quiet and relaxed environment.

One of the many ways that The Norfolk Hotel in Bournemouth sets itself apart is through the exceptional business centre services and amenities that it offers the business traveller, including secretarial and translation services. The hotel also has meeting and conference facilities and dedicated co-ordinators to ensure all events held at the hotel receive the most detailed planning and support. The Norfolk Hotel is a member of the highly prestigious Peel Hotel Group Plc.

Mark Lewis, Managing Director of HotelREZ said

“Simon Scarborough is a dynamic forward thinking and hugely experienced senior general manager who we recognise has researched the market to find the best fit to develop the Norfolk Hotel and their contribution to Peel Hotel Group Plc. We have already started to introduce the hotel to travel management companies, agents, corporate and meetings bookers that we have developed partnerships with, and are confident that we will be able to drive incremental business to the hotel.”

The Norfolk Hotel is now bookable under the HO chain code on the GDS with the following codes:

  •     Amadeus: HO BOHNRH
  •     Galileo/Apollo: HO 67842
  •     Sabre: HO 30321
  •     Worldspan: HO 43363

About HotelREZ
Established in April 2004, HotelREZ is a global representation company providing hotel distribution, sales and marketing support to more than 1,000 independent hotels and small hotel groups in 30 countries.

Member hotels are given access to a team of revenue managers, who are trained to help them to increase revenues and profitability, through participation in sales and marketing activities and the implementation of rate and competitive pricing strategies. Member hotels are also provided with access to state of the art technology platforms to enable them to efficiently distribute their hotel's rates and availability through the GDS, internet channels and the hotel's own website.

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Komla Ayewoh
0845 004 9393 6545
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Marketing Team
HotelREZ Ltd
0845 004 9393
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