A success Story on Padma Resort Bali's Rebranding Exercise Through Collaboration with Compass Edge

Share Article

Through Compass Edge's consultative advices and deploying a new booking engine suited for resorts, Padma Resort Bali has experienced a 200% increase in both bookings and revenue in the first three month of launch.

Compass Edge Hotel Online Solutions

”The result is exceptional. Padma Resort Bali had good production from its website before the rebranding exercise and doubled what they did before means very good incremental revenue for the property.” Choa added.

Acclaimed as a five-star art sanctuary, Padma Resort Bali is a serene paradise under the dancing shadows of the renowned Legian sunset. Previously known as Hotel Padma Bali, the property is rebranded as Padma Resort Bali at Legian. With countless collections of superb quality artworks within the environment, art and creativity is the main idea behind the new Padma Hotels and Resorts brand.

To showcase the new brand concept, a new website was developed and launched in August 2009 by Padma Resort Bali. In addition, a new internet booking engine was deployed through Compass Edge Pte Ltd at the same time.

“We were a bit worried in the beginning,” Chantel Choa, Director of Compass Edge, reported. “The website is completely new, the domain name has changed and the actual name of Padma has changed from ‘hotel’ to ‘resort’. We all know these may have negative impact on search engines organic search results.”

Nonetheless, through Compass Edge’s consultative advices and deploying a new booking engine suited for resorts, Padma Resort Bali has experienced a 200% increase in both bookings and revenue in the first three month of launch. ”The result is exceptional. Padma Resort Bali had good production from its website before the rebranding exercise and doubled what they did before means very good incremental revenue for the property," Choa added.

Tjipjanto Soerjanto, General Manager at Padma Resort Bali commented, “It excites me to learn that the internet market for Padma Resort Bali is growing quite significantly. We have been rather creative with special web promotions like Stay-Pay Program, Early Bird Promotion, etc. In addition, the features and user-friendly navigations of both our new website and internet booking engine help viewers in their accommodation selection process.”

In addition to Padma Resort Bali, many of Compass Edge’s hotel clients also see immediate results utilizing Compass Edge’s Central Reservation Systems (CRS) for Global Distribution Systems (GDS) Seamless Connectivity, Internet Booking Engine (IBE) and Internet Distribution Systems (IDS). “Nowadays, almost every hotel or resort has a website, doing some SEO activities and has an internet booking engine. At Compass Edge, we work with our hotels to maximize the benefits of the systems; like take advantage of the many merchandizing features and pricing controls that will provide them with a competitive edge. We are a strong believer of our consultative approach and we hope to see success stories from all of our hotel clients,” Chantel said.

For more information about Compass Edge solutions, please visit Compass Edge Pte Ltd.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Anita Chan
Visit website