The New Hotel Sierra Opens Today In Charlotte Center City

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The new Hotel Sierra opens today in Charlotte Center City. Stylish rooms, kitchens with stainless steel appliances, intimate meeting and event space with an emphasis on guest service are Hotel Sierra Charlotte’s calling cards.

Hotel Sierra Charlotte Room

Hotel Sierra Charlotte Room

Hotel Sierra offers select amenities that effortlessly bridge the gap between domesticated pleasures with that of life on the open road.

When Hotel Sierra Charlotte opens its doors today, it will usher in a new level of hospitality to Charlotte Center City. With its prime location adjacent to the Time Warner Cable Arena, Hotel Sierra offers both business and leisure travelers a cutting-edge and contemporary retreat for short or lengthy stays coupled with intuitive, value-added amenities; a smart, fashion-forward design; and unsurpassed service.

A departure from conventional hotels, Hotel Sierra Charlotte has an arresting urban and urbane design coupled with sleek social spaces, including the city’s only Rooftop Terrace replete with refreshing lounge pool, crackling fireplace and conversational seating. The 163 sophisticated guestrooms, studios and one-bedroom suites look as if they’ve been plucked from the pages of some glossy architectural magazine with thoughtful floor plans that are more lifestyle oriented. The simplistic--yet soothing--palette of warm grays are creatively paired with crisp ebony and alabaster accents, splashes of rich eggplant, apple green and hints of burnt orange, which provide a complementary and welcoming contrast to Hotel Sierra’s modern and interactive space.

With a focus aimed at delivering a guest-driven experience, Hotel Sierra offers select amenities that effortlessly bridge the gap between domesticated pleasures with that of life on the open road. A complimentary, bistro-style breakfast coupled with full-size, contemporary kitchens tucked within suites, and a deluxe fitness center helps maintain daily health regiments while free Wi-Fi, flat panel televisions with expanded cable, a fully-equipped business center and the weekday edition of USA Today help to keep guests connected. Unexpected indulgenced include clock radios with iPod docking stations to keep personal playlists on cue, waffle terry robes for those who have a hankering to lounge a bit longer, Starbucks-brewed coffee, guest valet, laundry and dry cleaning service plus a 24-hour onsite market.

"Hotel Sierra Charlotte has taken travel to the next level and is poised to become the destination among travelers headed to the region,” said Don Lockhart, general manager. "It was our parent company, Wichita-based LodgeWorks, who were the trailblazers of the suite hotel concept founding Residence Inn in the early '80s. So it only seems natural that they would be on the cutting edge of the hospitality evolution.”

In addition to intuitive amenities and smart, sophisticated design, Hotel Sierra places an incredible emphasis on unsurpassable service. The professional staff are proven leaders in their fields who are skilled at anticipating guests needs at every junction. The corporate playbook has been abandoned empowering each staff member to make decisions based on real-time circumstance rather than governed by a remote board of directors or big box bureaucracy.

After a day of non-stop meetings or city sightseeing, the H Bar beckons guests who are in the mood to dine, imbibe and socialize. Stylish sips and small plates are served amid an urban chic backdrop where the attitude is buttoned-down. Ideal for pre-or-post game gatherings, casual cocktail hour or a late-night bite, the H Bar impresses the palates of locals and guests alike. A separate street entrance adds to the convenience for those Charlotte Bobcat fans or locals in search of a new happy hour hub.

This au courant destination hotel also lends itself well to corporate and social events. Offering stylish and flexible indoor and outdoor space ranging from 1073-2183 square feet with a guest capacity of up to 200, Hotel Sierra provides the perfect backdrop for any occasion. The Rooftop Terrace, with its blazing hearth and intimate setting, is a one-of-a-kind destination in Charlotte and serves as an excellent locale for pre-event functions. For added square footage and a truly dramatic effect, an opaque floor covering is placed atop the pool and lit from underneath allowing guests to literally walk-on water as they socialize and imbibe under the stars. The hotel offers full-service capabilities including catering as well as state-of-the art audio and visual equipment.

Located a short distance from Charlotte Douglas Airport, Hotel Sierra is adjacent to Time-Warner Cable Arena, home of the NBA Charlotte Bobcats. Also nearby is NASCAR Hall of Fame, Shops at the EpiCenter, Concord Mills Outlet Center, NC Music Factory and the Blumenthal Performing Arts Center.

Hotel Sierra Charlotte Center City, which opens today, is located at 435 E. Trade Street. For reservations and inquiries, please call 704.373.9700 or visit online at

About Hotel Sierra:
For today’s traveler who faces the modern mix of chaos and never ending expectations while on the road, Hotel Sierra provides a cookie-cutter alternative via intuitive, value-added amenities, intelligent, fashion-forward design and no-is-never-an-answer service. Realizing that life on the road isn’t either/or – it’s both, Hotel Sierra relishes in real-life routine made easy, blurring the lines of both worlds and delivering an experience that leaves the guest feeling in control. Hotel Sierra is a vision of Wichita-based LodgeWorks, a trailblazer in the hospitality industry starting with the origination of Residence Inn in the early ‘80s to its most recent launch of AVIA Hotels boutique collection. Current brand portfolio includes 15 Hotel Sierra locations across the country with properties opening in San Jose, California this month, King of Prussia, Pennsylvania at the end of 2011 and Merrifield, Virginia in late 2012.

To arrange for a tour and/or interview, please call Elizabeth Borsting at 562.856.9292 or Elizabeth(at)BorstingPR(dot)com. A Grand Opening Celebration for media will take place on March 31. Invitations and details to follow.

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Elizabeth Borsting
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