Valencia Group Announces Partnership with Trozzolo Communications Group

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Agency will provide public relations support for new Hotel Sorella Country Club Plaza in Kansas City, MO.

Rendering of Hotel Sorella Country Club Plaza

"We were impressed with how ingrained Trozzolo is in the Kansas City community and we are excited for them to support a successful opening" says Robert Leyva, General Manager of Hotel Sorella Country Club Plaza

Texas-based Valencia Group is proud to announce the selection of Trozzolo Communications Group as its public relations firm of record for Hotel Sorella Country Club Plaza in Kansas City, Mo. Slated to debut in fall 2013, this will be the second Hotel Sorella in the Valencia Group portfolio since the brand was born in 2009 with the award-winning Hotel Sorella CITYCENTRE in Houston, Texas.

Founded in 1989, Trozzolo is consistently recognized as one of Kansas City’s fastest-growing companies and top advertising, branding and public relations firms. In 2010, Trozzolo was named “PR Team of the Year” by the Greater Kansas City Chapter of PRSA.

“We look forward to introducing Hotel Sorella and the Valencia Group to Kansas City,” said Pasquale Trozzolo, chief executive officer of Trozzolo Communications Group. “Hotel Sorella offers a concept of affordable luxury that is truly something special for our city, and we know it will be well-received in the Country Club Plaza."

Expressing similar sentiments was Robert Leyva, General Manager of Hotel Sorella Country Club Plaza, stating “We were impressed with how ingrained Trozzolo is in the Kansas City community, and we are excited for them to support a successful opening.”

Hotel Sorella (Italian for “sister”) brand is positioned as the “precocious sibling” to Valencia Group’s Hotel Valencia brand. Sorella is chic, more modern, and while unique to Kansas City, is applicable to many other cities and types of projects. There are few independent brands that fill this niche at the same price point as Hotel Sorella.

As with all Valencia Group properties, Hotel Sorella Country Club Plaza will serve as a bustling destination and gathering place within the community for dining, entertainment, and corporate and social events. Property highlights will include 132 guestrooms, numerous high-tech amenities, an 1,800-square-foot pool terrace, and 5,700 square feet of flexible meeting and prefunction space, plus 4,000 square feet of sophisticated restaurant and bar offerings with a focus on culinary excellence.

About Trozzolo Communications Group:
Trozzolo Communications Group, an integrated marketing communications agency, provides clients with top-drawer talent and strategic thinking in every discipline. Collective expertise includes advertising, public relations and branding. Trozzolo Communications Group, founded in 1989, is based in Kansas City, Mo. For more information, visit http://www.trozzolo.com.

About Valencia Group:
Houston-based Valencia Group provides management, development, branding and repositioning services for independent, full-service boutique hotels owned by the company, in addition to third parties. Recognized both nationally and internationally for their exceptional service and style, Valencia Group hotels fuse a crisp, globally inspired modern design aesthetic with warm Mediterranean influences. Valencia Group continues to forge a niche with anchor hotels in mixed-use environments where the right balance of residential, restaurant, retail and office coalesce to create full-spectrum accretive value in sought-after urban settings. Signature properties such as Hotel Valencia Santana Row in San Jose, Calif., Hotel Sorella CITYCENTRE in Houston, Texas and Hotel Valencia Riverwalk in San Antonio, Texas have become destinations and gathering places within their respective communities, some further benefiting from and enriching their location within the cultural heart of a city. 2013 marks a year of substantial growth for the company with the second Sorella – Hotel Sorella Country Club Plaza – slated for a fall opening in Kansas City, Mo. and the launch of a new concept: Lone Star Court. A 21st century reinterpretation of the nostalgic motor court, Lone Star Court will premier in early 2013 with an Austin flagship in The Domain. For more information, please visit http://www.valenciagroup.com.

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Amy Trench