New Photo Rating Website Answers Question - 'Where Are You Hot?'

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An interactive photo rating and sharing community, HotFlation takes user location into account, enabling users to learn how 'hot' they are in different parts of the country.

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We wanted to create a photo rating and sharing community that redefined the notion of 'hotness,'

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Have you ever wondered where in the country you're considered "hottest"? (] launched today to help its users learn just that. The Los Angeles-based Internet startup allows users to engage in a social experience where they may rate photos submitted by other users as well as upload photos of themselves for others to rate. The site then takes the general rating concept one step further by introducing geography as a factor in the photos' relative scores, showing users how their perceived attractiveness varies across regions.

HotFlation users rate photos submitted by other users on the classic 1-10 scale, but on HotFlation a photo's rating goes beyond just a number. The site tracks each voting user to learn where that user is located and then aggregates those votes to determine a photo's rating across each of twelve pre-determined geographical regions in the United States and internationally. As an example, a photo submitted to HotFlation could rate a '9' in the Midwest (one of the twelve pre-defined geographical regions on the site) based on votes coming from users in that region, but only a '5' in Southern California.

This concept of relative 'hotness' is further demonstrated by a continuously updating 'heatmap' associated with every photo. Using the standard color spectrum, the heatmap assigns colors to relative scores on the 1-10 scale - ranging from dark blue for a '1' to dark red for a '10' - so a user can easily visualize where he or she is considered 'hot' or 'cold.' The heatmap changes as the photo's ratings change.

"We wanted to create a photo rating and sharing community that redefined the notion of 'hotness,'" said Jay Haque, President & CEO of HotFlation. "Hotness is a relative term within the concept of social economics. Things are just valued differently from place to place. We are out to convey that information. As it exists on the web these days, 'hotness' is a binary, take-it-or-leave-it proposition - yes you're hot, or no you're not. That's just not the case in the real world, where people have different ideas of what or who is 'hot.' Beauty truly is in the eye of the beholder, so 'hotness' is often purely a function of where you live and whom you interact with on a daily basis. Geography plays a huge role in determining those interactions - where we go to school or work, who our friends are, who we marry, etc. Why shouldn't it influence where we are considered 'hot'?"

"Our goal is to extend the user experience that exists in current rating sites and empower our users with more relevant information," added Jerry Kowal, Co-Founder & Chief Marketing Officer.

In addition to the unique geographical element and related heatmap feature, HotFlation includes many features that extend the social community experience, including user profiles, comments, tags, favorites, 'Top Ranked' lists, and the ability to share photos. The site also includes rating widgets that users can add to other social networking sites so others can rate them directly from such sites.

"We wanted to create a fun and dynamic experience for our users," said Haque. "We designed HotFlation for everyone - from the quiet introvert who is simply curious about how people 3,000 miles away might perceive her photos, to the egotist who brags to our entire user community about his 9.5 rating. Everyone has a home on HotFlation, and through our interactive features, we sincerely hope our users will not only learn a little something about themselves, but also about others."

For additional information on HotFlation, email info @ or visit

About is a new interactive photo rating and sharing community that, by taking the location of its users into account when compiling photo rating data, allows users to finally learn where exactly they are considered 'hot.' The brainchild of Jay Haque and Jerry Kowal, two long-time friends, the privately-held company is based in Los Angeles, CA and currently has six full and part-time employees.

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