Hotslings® Reinvents the Sling (Again) With the Infinitely Adjustable Hotslings AP™

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One sling, multiple users, easier than ever.

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Finally it all came together and I am very excited to be able to continue my mission of making superior quality baby slings more mainstream-friendly.

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Las Vegas, Nevada, September 13, 2009 - Hotslings kicks off the ABC Kids Expo with the launch of the Hotslings AP™, a new adjustable option from the fashion-forward baby gear brand.

The easy to use Hotsling just got a whole lot easier. Introducing the new Hotslings AP™, an infinitely adjustable pouch-style sling that remains true to the Hotslings brand through its innovation and sleek design. Adjustable pouches are seen as the "holy grail" of pouch-style baby slings, and the AP is at the top of its class.

"Developing the AP was no easy task…" says founder and developer Kristen DeRocha of her two-year journey in the development of the new sling. "Finally it all came together and I am very excited to be able to continue my mission of making superior quality baby slings more mainstream-friendly."

The Hotslings AP™ is a safe continuous loop - it cannot detach or break apart. Two strategically placed buckles allow the AP to adjust and fit comfortably on multiple users. The shoulder design is wide, yet sleek without excess fabric. Sleek padding is included on both sides of the pouch providing more comfort and support for baby in all three carrying positions.
Parents and caregivers will now have the benefits of a Hotslings® pouch without the worry of buying the wrong size and/or needing to buy multiple sizes for breastfeeding on-the-go, post-partum body changes or sharing with caregivers and partners. The one-size-fits-most design makes gifting the Hotslings AP™ a no brainer allowing parents and caregivers to just adjust and go.

The new AP is packaged in a matching drawstring bag that offers storage for the sling itself or can be used as a coordinating, compact diaper bag and more. The new sling replaces the Hotslings Everyday Collection in 6 currently popular prints like "Full Bloom and "La Vie en Rose." Scheduled to hit shelves mid-October, the Hotslings AP™ will be available at $48 retail.

Hotslings, Inc., based in Dallas, Texas, was founded in 2003. The company is dedicated to being on the cutting edge of fashion by bringing a fresh perspective to traditional baby and parenting products. As a brand, Hotslings values design, fashion, comfort and simplicity, as seen in our award-winning Hotslings Classic pouch-style baby slings, nursing apparel line and the introduction of the Hotslings AP™.


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Kristen Derocha
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