Rising Hygiene Levels Prop Up Sales of Household Cleaners, According to a New Report by Global Industry Analysts, Inc.

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Rising consumer health concerns, and higher hygiene levels, and standards have been lending traction to the growth of household cleaners and disinfectants. Driven by convenience, marketing strategies, and increased availability of product varieties, household cleaners will continue to appeal to time-poor, cash-rich, consumers in both developed and developing markets alike.

Household Cleaners: A Global Outlook

Busy lifestyles, time constraints, rise in the number of dual-income households and longer working hours, and high rate of workforce participation by women and children, provides needed impetus for growth in all categories of household cleaners. Consumers demand for convenient cleaning products to spruce up homes with minimal effort. Distinct formulations such as gels, ingredients such as bleach or baking soda, and those with superior cleaning potential have stimulated household cleaners market.

Innovation is a key factor and will have a major influence on the direction in which the household cleaners market moves, as manufacturers focus on higher-quality cleaners. Sectors such as hand dishwashing, surface cleaners, toilet care, textile washing products and air fresheners, have witnessed new product introductions in various fragrant scents such as aromatherapy scents, flower aromas, and regional scents. Other noteworthy introductions include the launch of spray-on and power cleaners, multi-layered wipes, disposable antibacterial wipes, and electrostatic cleaners, among others. Benefiting from investments both in terms of product innovation and marketing, dishwashing products are anticipated to achieve high penetration rates of in the coming years.

Consumer awareness and knowledge about the spread of germs such as Salmonella, Campylobacter and E. coli has generated demand for anti-microbial products and disinfectants. Growth in demand for disinfectants in the developed markets is attributed mainly to the increasing awareness of 'home hygiene'. Disinfectants market is witnessing an increase in the number of new products serving niche segments such as toilet and bathroom cleaners, dishwashing liquids, pre-moistened towelettes and all-purpose and specialty disinfectants. The industry has become more responsive with launches aimed at diverse needs of the market and finer segmentation than ever before.

Consumers are willing to pay premium price for products offering superior performance and timesaving features. This trend has been readily embraced by manufacturers quick to extend specialty cleaners into a wide range of household products aimed at different tasks and surfaces. Noteworthy factors influencing specialty cleaners market include formation of new households, and introduction of environmental friendly products into the market.

Competition remains strong in all areas of household cleaners market as many companies cater to more than one category of cleaning solutions. Product innovations and strong advertising promotions are key to success. Price will continue to remain a key tool of competition between manufacturers. The number and variety of household cleaners launched in the market continue to multiply, with manufacturers competing to rapidly embark on new products and product line extensions to create new market sectors ahead of competitors.

The report titled "Household Cleaners: A Global Outlook", published by Global Industry Analysts Inc, provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides quantitative analysis through 36 tables, which present numerical research findings/projections on sales of household cleaning products and brands across geographic market verticals. The report also offers descriptive analysis of key trends/issues, i.e. the growing importance convenience, the need for environment-friendly disinfectants, packaging and marketing strategies in vogue, product innovations and many more. Other regional markets abstracted include Canada, Japan, and Western Europe, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 296 companies worldwide.

For more details about this research report, please visit
http://www.strategyr.com/Household_Cleaners_Industry_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press@StrategyR.com
Web Site http://www.StrategyR.com

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