Global Market for Household Cleaning Agents to Reach US$83.23 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

Share Article

GIA announces the release of a comprehensive global outlook on the Household Cleaners Industry. Growing concerns over spread of infectious diseases and increased focus on hygiene are expected to drive market for household cleaners in the short to medium term period. Adroit innovation and promotional strategies by manufacturers and robust demand from emerging markets, Asia-Pacific in particular, also augurs well for the future of this market.

Household Cleaners: A Global Outlook

Follow us on LinkedIn – Household cleaners, which include a variety of cleaning solutions for house and household products, have emerged as an important product category in recent years, thanks to growing concerns over the spread of infectious diseases and increased focus on hygiene among new age consumers. Increased consumer focus on satisfying safety, social, and self-actualization needs, especially by enabling safe food storage, disinfecting household surfaces, controlling garbage in a hygienic manner and by improving sanitary conditions are driving gains into the global household cleaners market. Rapid proliferation of lifestyle gurus and home experts across the globe are also driving consumers to take household maintenance to a next level, thereby encouraging them to use advanced household cleaning and safety products. Given the hectic-lifestyles of next-generation individuals, which gives them little time to spare for household chores, new-age household cleaners have become must have products in the consumer shopping carts, given their ability to ensure cleanliness in the shortest possible time frame without compromising hygiene aspect.

The importance of innovation and large scale advertising and promotion cannot be less emphasized in a market where brand loyalty is hard to sustain. The market for household cleaners is one such area where companies need to constantly identify and react to emerging trends by introducing new, innovative and technologically advanced products in order to effectively capture consumer interest. Ensuring efficient research and development activities and developing products that suit particular needs and tastes of customers will go a long way in driving demand for these products. With consumer retention becoming a highly challenging task, innovative promotional strategies have become the name of the game for companies operating in the market. Several new-age companies have also started to engage in high-profile promotional activities through a diverse media mix to reach out to prospective customers. Such an approach allows manufacturers to place their products onto retail shelves for wider group of consumers, thereby making their final goal of enhancing overall profitability, an achievable task. With the rapidly increasing internet user-base and the growing craze for social media, the trend of using social networking sites such as Twitter and Facebook is also fast catching up in the household cleaners industry. Companies are using such sites to connect with tech-savvy consumers far and wide thereby multiplying opportunities for their products.

The research report titled “Household Cleaners: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include US, Canada, Europe, France, Germany, Italy, United Kingdom, and Russia) Asia Pacific (Japan, Australia, China, India, and Indonesia) and Latin America (Brazil and Mexico) The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Follow us on LinkedIn

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations
Visit website