Federal Stipulation and Product Innovations Drive Significant Gains in the North American Housewraps Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive report on the North American Housewraps market. The housewraps market in North America is projected to reach US$2.79 billion by 2017, stimulated by sustained demand for versatile, synthetic weatherization products used as climate-resistant barriers in construction. Growing clamor for energy efficient buildings, weather insulated residential and non-residential construction, product innovations and consumer awareness continue to provide required stimulus for rapid commercialization and growth. Additionally, economic recovery, federal regulations and rapid double-digit growth in the market will further step up the pace of development.

Housewraps: A North American Market Report

Follow us on LinkedIn – Housewraps, a part of the building products industry, has long played a pivotal role in revolutionizing architectural dynamics of residential and non-residential constructions. Primarily developed for use with timber-framed houses, housewrap is used in nearly two-thirds of new houses being constructed in North America. Growing market awakening about the importance of energy efficiency in home building is throwing the spotlight on the use of housewraps serving as an efficient weather-insulation exterior building product. With energy costs spiraling in recent years, consumers’ priorities have shifted towards the housing designs that help save energy. Also with majority of the building codes in North America having minimum requirements in terms of glazing, vapor barriers, insulation, and also a selection of heating units of greater combustion efficiency, housing designs that ensure high energy efficiency have become a de-facto standard for new age constructions. Predominantly used in new residential and commercial construction, demand for housewraps is closely tied to the overall economic growth, and health of the construction industry. The housewraps market hit a speed breaker manifested in the form of the 2007-2009 world economic recession that brought out the construction/housing industry as the major casualty.

The market which is now staging a comeback will in the upcoming years be driven partly by effervescent product innovations, renewed emphasis on sustainable construction technologies and partly by the much-awaited resurgence in residential and non-residential construction projects. Demand for the Housewraps is expected to witness a major boost in the upcoming years with the International Residential Code (IRC) legislated in the year 2006 mandating the use of water resistive barriers in all new residential constructions. Strict implementation of regulatory riders will ensure a greater market for housewraps as the economy, and along with it the construction industry recovers from the present downturn.

With over two decades of presence in the mainstream market, technology innovation and developments in material science over the years has had a multiplier effect on the advantages offered by the housewraps market, giving it a cutting edge. The market has been witnessing numerous new innovations on the product front. Developments in materials over the last two decades have led to the introduction of advanced and highly versatile synthetic housewrap materials, which offer dual protection against water penetration and air/dust infiltration, while simultaneously helping moisture to escape through the exterior envelope thus keeping the walls dry. A prime reason fingered for the effervescence in product innovation is the growing awareness among homeowners and homebuilders over the impact exerted by climate on wall systems.

Turning on the heat in the housewraps market is the recent emergence of new weatherization systems, which are pitted as competitors and alternatives to housewraps in terms of both performance and cost effectiveness. The new sheathing systems have been developed to help builders fulfill newly evolving building requirements, in addition to building houses that are well shielded from air infiltration and moisture intrusion. Despite the growing threat from alternative products, the market for housewraps is ablaze with optimism stemming from the perception that the perceived threat of product substitution will have negligible impact on player market shares, at least in the short to medium term.

Housewraps in the US, which traditionally has been a highly concentrated market clearly dominates the North American market, as stated by the new market research report on Housewraps. Strong and proven distribution networks, equally strong brand equity, ability to competitively price products, maintaining vibrant relationships with builders, contractors, architects and engineers, and innovative products, are all factors which play a pivotal role in helping to grow and shore up profitability margins. The relatively niche Canadian housewraps market is set to display a generous growth rate of about 17% through 2017 as construction activity in the residential and non-residential sectors gains traction post recession. The Federal International Residential Code (IRC) 2006 stipulations are playing a vital role in catalyzing growth in the Non-Perforated Housewraps market in North America. The segment is a strong contender, capturing a sizeable chunk of the market and slated to expand over the years at a rapid CAGR of over 16% over the analysis period.

Key players profiled in the report include Alpha Pro Tech, Ltd., Berry Plastics Corporation, CS Fabric International Corporation, Dow Building Solutions, E. I. DuPont De Nemours And Company, Fiberweb Plc, Intertape Polymer Group, Johns Manville, Owens Corning, Pactiv Corporation, Polymer Group, Inc., Raven Industries, Inc., and The Fortifiber Building Systems Group.

The research report titled “Housewraps: A North American Market Report” announced by Global Industry Analysts Inc., provides a comprehensive overview of the market, impact of recession on the markets, current market trends, key growth drivers, recent industry activity, and profiles of major/niche global market participants. The report provides annual sales estimates and projections for the years 2009 through 2017 in value (US$) terms for geographic markets including, US and Canada. Key product segments analyzed include, Perforated Housewraps and Non-Perforated Housewraps. The study also provides historic data for an insight into market evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/


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