Houston, TX (PRWEB) March 30, 2010
Russell & Smith's foresight and drive to stay on the cutting edge of online customer service is what caused them to retain Jorn & Price Automotive Marketing to employ proven web marketing solutions for each of their dealerships. Newly launched, the sites are built on Microsoft's ASP.net framework and feature a database driven inventory model that automatically creates a unique search engine optimized page for every vehicle in inventory.
This way, users searching Google for used Honda Houston, used Ford Houston, or a new F150 Houston, can just make one click from search results pages and land directly on the requested vehicles in inventory. Thanks to an effective SEO campaign, over time, Russell & Smith's entire inventory will become accessible directly from organic Google search results.
The new websites load inventory and images lightning fast and provide many user-friendly features. Easy customer site navigation adds to the benefit of the increased web traffic from the search engine optimization services provided by JP Marketing via an increased web visitor conversion rate.
The staff at Russell & Smith do a great job of keeping the sites current with accurate inventory listings complete with online pricing and specials. Katie Smith is the Internet Director of the entire group and is responsible for maintaining the content of the sites. She had this to say about JP Automotive Marketing.
"We are very happy with the tailored treatment we've received from JP Marketing. The provided back end tool that I use to update the sites is actually a robust and complete content management system, edits appear live on the site instantly and the controls are easy to use. JP Automotive Marketing has been pro-active in building an online infrastructure to ensure that Russell & Smith's websites rank above our competitors in Google search results. Thank you to the team at JP for providing a logical solution in an ever-changing market."
Katie Smith, Internet Director, Russell & Smith Auto Group
Christian Jorn, President of JP Automotive Marketing had this to say about working with Katie and the staff at Russell & Smith.
"It is a pleasure to work with true professionals that take the web seriously. Katie Smith is a blessing to the Houston community's new car buyers. I have never seen a dealership so on the ball at keeping their customers in the know about changes in manufacture specials, dealer incentives and rebates. We work very hard for our clients and it is a breath of fresh air to see a dealer actively building relationships within the online community. Russell & Smith's family of dealers have built a solid reputation in Houston for over 70 years, I'm excited to see the increased sales results that a world class SEO campaign brings over time, they deserve it."
This article was written by Christian Jorn, President of Jorn & Price Marketing.
JP Automotive Marketing provides proven web marketing systems to franchised auto dealers across the country. Dealership principals and owners that see the value of owning their market in Google search results should contact JP Marketing right away as some areas are protected by exclusivity agreements.
Christian can be reached toll free at (866) 319-4745
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