The direction of this brand and its components must connect with the target market in a meaningful way.
Houston, Texas (PRWEB) December 02, 2011
An emerging construction software company located in Houston, Texas, which is currently unnamed, has developed software applications that allow shareholders involved in construction projects the ability to effectively collaborate over the life-cycle of a building or other structure.
The company selected Houston web design and branding agency Adhere Creative to put a name and face the new entity. Adhere Creative's leading team of marketing professionals incorporates web design, graphic design and brand development expertise for a holistic approach to each brand design project.
The new company’s focus will be to lead the technological charge in an effort to support BIM (Building Information Modeling), a cutting-edge efficiency development within the construction community. The result will be shorter construction timelines, reduced costs over a structure’s lifecycle, and lessen negative environmental effects.
The new company’s focus is a revolutionary technology, and their new brand will reflect that. All brand components such as company name, logo, stationary, website, videos, and all other brand touch points will be developed with a forward looking ideological stance in mind.
Management of the new company believes that their software will help to revolutionize the industry and pave the way for mass adoption of the BIM process. Their current platform is fully operational and the company has many new components in development, or marked for development in the coming months.
The Adhere Creative team believes that the brand components they assist in creating for the software company will have a positive affect on its success. Nathan Yerian, Director of Strategy at Adhere Creative, comments, “The direction of this brand and its components must connect with the target market in a meaningful way. Once we accomplish this, the stage will be set for the company’s solutions to shine.”
Adhere Creative, a Houston web design, branding and inbound marketing agency, specializes in results-driven marketing initiatives for the Houston business community.