Bootstrapped Coupon Startup Reaches 1 Million Facebook Fans

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Coupon Divas founder Kitty Rosu is a coupon blogger who teaches other moms how to save at the grocery store. The scrappy startup competes with big brand name coupon sites backed by tens of millions of dollars in venture capital.

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Coupon Divas founder teaches how to coupon and save on grocery bills

There are coupon sites with over $50 million in venture capital backing them. We don’t have that kind of money but they still copy us as do dozens of smaller coupon blogs. So I guess we must be doing something right.

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The coupon industry is still growing and top coupon sites like Coupon Divas http://www.CouponDivas.com are capitalizing on the trend. Despite growing competition, Coupon Divas remains an independent site and has not accepted outside investment capital. In fact, the brand has grown not with backing from a large silicon valley venture capital firm, but with sound and frugal business practices and the personal touch of its founder Kitty Rosu.

Coupon Divas has bootstrapped it’s way to over a million fans on Facebook and become one of the web’s top coupon sites in just over a year. “Our brand has grown and has become very large by providing relevant content to our millions of readers. We’ve also figured out a way to do customer acquisition for much less than our competitors. There are coupon sites with over $50 million in venture capital backing them. We don’t have that kind of money but they still copy us as do dozens of smaller coupon blogs. So I guess we must be doing something right," said Kitty.

Coupon Divas is on Facebook at http://www.Facebook.com/CouponDivas

Kitty still takes the time to interact with fans and help people learn how to coupon. The deals are all hand picked by her. "I still go out on our Facebook page and hang out every day. I like to answer questions and talk to the ladies myself, it keeps me current on what they want and how to best bring it to them."

With the US still in a recession, it’s now cool to coupon. According to a report by NCH Marketing Services, owned by coupon issuer Valassis, shoppers saved $4.6 billion with coupons last year. The figure is $500 million above numbers reported in the 2010 study. The Consumer Survey revealed that nearly 91% of people plan a shopping list with coupons before going to the store.

Coupon Divas continues to look for new ways to innovate while making it fun and easy to coupon. "We think we've figured out a formula to get mainstream deals in front of people very efficiently and now we are going to scale that." Coupon Divas is expanding and is hiring writers for new sections coming soon, including: Fashion, Shoes, Jewelry, Cooking, and Housewares.

Digital coupons are growing exponentially as more people use smartphones. Coupon Divas is responding to the trend by developing mobile apps in addition to new website tools.

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