New Writing Guides Help Writers Create Great Copy for Case Studies, Executive Bios, White Papers, SEO and Other Critical Copywriting Needs

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Detailed, step-by-step instructions for copywriting assignments are guaranteed to take work from good to great. Filling the gap between high level books about developing your writing career and actual success on an assignment basis, Writers' Job Guide has a specific guide for each type of content that today's writers are called upon to deliver--white papers, case studies, executive bios, search engine optimized web copy, and more.

How To Write SEO

Writers tend to struggle not with their talent, but with their client's expectations -- the form and format of the work

Today, professional writers gain access to Writers' Job Guide, an online library of how-to guides that provides step-by-step instructions for how to write popular copywriting assignments.

"Writers tend to struggle not with their talent, but with their client's expectations -- the form and format of the work," says Lisa Calhoun, Writers' Job Guide founder."Our guides eliminate those frustrations, allowing writers to produce better work faster, with less hassle and less revision."

Writers have long relied on WritersMarket and a handful of exceptional books like Peter Bowerman's Well-fed Writers series to learn about the craft of freelance writing, but until now, nothing delved down to the level of the assignment, where a writer's career is made or broken. Writers Job Guide fills that gap. The timing is just right--with more media titles closing every month, the freelancing writing market is flooded with new writers."The pressure is definitely on to perform in the professional writing world," comments Calhoun. The guides are even helpful for marketing managers who need to brush up on the particulars of various types of assignments, such as executive bios or search engine content.

Writers' Job Guide helps writers get up to speed fast by providing goof-proof instructions and sample documents. Each guide is divided into sections: before you write, while you write, and after you write, which steps the writer through the most successful process for each piece.

The Writers Job Guide catalog's most popular pieces right now are How To Write A Brochure, How To Write a White Paper, and How To Write An Executive Bio. Other guides available cover topics such as press release writing, feature writing and job description writing.

The material behind WritersJobGuide relies on synthesized best practices from hundreds of specific documents written for Fortune 500 clients at Write2Market, a multi-million dollar Atlanta public relations and content development agency.

"Writers' Job Guide methodologies are drawn directly from thousands of experiences pleasing top clients, at Write2Market," Calhoun explains. "Relying on one of these guides is like importing the combined learning of dozens of established professional writers across the last five years. It's an instant experience boost."

Writers' Job Guides are available at Writers who come to the site are able to create a permanent login and store any guides they choose indefinitely. The company plans to keep its material fresh and updated since methodologies and formats in professional writing change.

About Write2Market
Founded in 2003 and located in Little Five Points, Write2Market is a results-driven public relations and web copywriting agency. We deliver high ROI marketing projects with clear results. Write2Market has been cited by The Wall Street Journal, USA Today, Inc. Magazine and BusinessWeek for its innovative approach to driving business, and praised in the local Atlanta Business Chronicle for its low-cost approach to public relations. We help our clients increase sales results by hooking new customers with creative content while they are making the buying decision. Find out more at


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Lisa Calhoun
Writers Job Guide
404-419-6637 ext. 103
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