When businesses use Facebook for marketing purposes, as opposed to a teenage girl posting pictures of her new shoes, the way it’s used becomes a bit more important.
Austin, TX (PRWEB) May 30, 2012
The latest DigitalMarketer.com article said businesses need to know how to market with Facebook Timeline without their page falling to pieces. There’s certainly been an adjustment period since the changes went into effect, and the article said some pages, even ones from big name brands, have suffered from underuse and inattention. But in reality, the Timeline shift makes some aspects of Facebook much easier and more effective in terms of marketing strategies.
To make sense of it all, Digital Marketer decided to reserve the latest RAW Training webinar for an in-depth look at the new feature. “Facebook Timeline for Marketers: Everything You Need to Know to Make the Switch” is devoted to bringing online marketers into the Timeline era, said the article. RAW Trainings are offered to Digital Marketing Labs members as a live webinar, and are then recorded and made available on DigitalMarketer.com.
Timeline was clearly one of the biggest changes Facebook has made to the user experience, the article said. When businesses use Facebook for marketing purposes, as opposed to a teenage girl posting pictures of her new shoes, the way it’s used becomes a bit more important. When a bottom line is involved, and customers are being accessed, the decisions made on Facebook can make or break a company.
That’s why “Facebook Timeline for Marketers” is such an important resource, said the article; it gives step-by-step instructions on utilizing it in a far-reaching social media strategy.
Any business will benefit from getting some Facebook Timeline help, and Digital Marketer is supplying more than enough to bring every one up to speed, the article said. The specific photo size parameters and account management features are explained and detailed by the RAW Training, and there’s no lack of advice and tips that will maximize Timeline’s effect.
“Facebook Timeline for Marketers” also provides a look ahead to the future application of the lessons it teaches so businesses. That way their pages can move on from the training and continue the best practices they’ve learned.
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Facebook is often the public’s first glimpse of a brand or business, more so than traditional advertisements or word of mouth. Social media is the new word of mouth, and the article said that first impression is so important it’s not even funny. Timeline gives the opportunity to tell a brand’s entire story, and use a chronological format to describe what’s most crucial. Once brands know how to market with Facebook Timeline, they’ll come to find the advantages outweigh any perceived downfalls.