Lunch and Learn is a great way to build trust and credibility with many people at once.
Chino Hills, CA (PRWEB) June 07, 2013
Bedros Keuilian is no stranger to fitness boot camp marketing. That is why he developed and launched the Lunch and Learn Client Getting System to help personal trainers better market themselves in their local community. Keuilian has just recently published a blog post on his website covering the details of his Lunch and Learn Strategy.
“Basically, the Lunch and Learn is a great way to build trust and credibility with many people at once. It’s an awesome marketing tool for anyone, but it’s especially good for people who are just starting a personal training business, because it helps them to build a prospect list and a client base very quickly,” says Keuilian.
The Lunch and Learn marketing system begins with an introductory email to small or mid-sized companies and then a follow-up phone call with an offer to conduct a one hour lunch on the importance of fitness and nutrition.
“Getting prospects to know, like, and trust you is the biggest hurdle in marketing a fitness boot camp or personal training business,” says Keuilian, “and the Lunch and Learn goes a long way to achieving that in just one hour. I also advise people to ask the people who attend to sign up with their email address for a nutritional or fat-burning report or e-book.”
Keuilian says that getting people to sign up with their email addresses is the most important aspect of the Lunch and Learn. He explains, “when you email them the report or book you promised,” he explains, “you reinforce the idea that you not only know what you’re doing but you also follow through on what you promise.”
Keuilian says that the email follow-up to attendees is also when personal trainers and fitness boot camp owners should offer a free training week at their facility.
“The sign-up returns on these Lunch and Learn offers have been phenomenal,” says Keuilian. “Once people are in the door, they’re already half-sold on using that trainer or that fitness boot camp, so getting them to sign for a six-month or one-year membership is a whole lot easier than it normally would be. For people trying to figure out how to market a fitness boot camp or just starting a personal training business, it’s a great way to build membership fast.”
Keuilian offers all of the email and follow-up materials on his website PTPower.com and they are available at no cost to any personal trainer or fitness professional to use them.
To find out more about Bedros Keuilian, his company PTPower.com and the fitness boot camp franchise, Fit Body Boot Camp, contact Bedros Keuilian at (800) 261-0208. Alternatively you may use the contact form at http://ptpower.com/contact-me/ or send an email to Bedros Keuilian at support(at)keuilian(dot)com.