The Secret to Growth is STRATEGY
Miami, FL (PRWEB) January 22, 2013
In just a few months, Best Image Optical was able to compile and set forth simple, low-cost strategies to grow their own wholesale optical distribution business. Because they care about the growth of their customers and fellow eyecare professionals, as well as that of the industry, they wanted to share these marketing strategies. Best Image Optical marketing experts say the secret to growth is strategy. To give feedback to the company, on these and other approaches to marketing for your own optical business in today’s competitive market, visit http://www.bestimageoptical.com now.
1. Claim a Business on Google
Google Places for Business (google.com/places) lets business owners respond to reviews, learn insights and more. Websites like these guarantee free exposure as local customers are able to search for the business by name and/or location. The more information that is released, the easier a potential customer is able to their eyecare provider. “When a customer has an opinion, good or bad, Google let’s you respond to them through a quick and easy platform. Engagement is key,” confides Best Image Optical Marketing Director, Doralice Rodriguez.
2.. Claim the Business on Foursquare
Claim the business to manage a listing and get access to their free tools and data. Foursquare is a location based social networking website that is becoming a huge way for consumers to find local businesses in the form of social media. “Best Image Optical has seen that our fans and loyal customers like to ‘check-in’ into local businesses in real time, especially if they are satisfied with the service,” says Rodriguez.
3. Start a Blog
A blog can be an incredible tool for sharing information and expertise. A well-done blog does two important things for a business website; it makes it easy to add and update content, so there's always something fresh on the site and it helps establish a relationship with visitors and build a climate of trust.
Best Image Optical maintains an eyewear blog on their website, as well as Tumblr to communicate with the public.
4. Signup to Free & Local Directories
There is no need to pay additional fees to be a part of local directories like Manta.com, Yelp.com, and Yellowpages.com. Before submitting any information, verify that the website has not charged for the listing.
5. Update Social Media Regularly
Whip up a quick post whenever there is a free moment reminding customers to stop-in and look at everything there is to offer. Registering accounts for social media outlets such as Facebook, Twitter, YouTube, Instagram, Pinterest increases the business's visibility in a search.
6. Connect with Other Eyecare Professionals
Find out what colleagues in the optical industry are offering through their own social media profiles; and also, at trade conventions, association meetings, trade magazines. (Reminder: Vision Expo East is coming up!) Their expertise is invaluable.
7. Keep Up With Industry Trends
Connect with the industry’s trends through social media by simply checking in on their websites, blogs, and social media profiles. Websites like Eyecessorize.com by The Vision Council of America (VCA) is highly recommended for their creativity and frequent updates.
8. Maintain an In-Store Signup List
Make collecting email contacts as important as collecting phone numbers from prospects & customers. For a tablet or smart phone, the OnSpot app makes it quick and easy for new patients to add themselves to a contact list at the reception desk. Or go low-tech with a sign-up sheet!
9. Send an Email to Thank Customers
Last but not least, everyone likes a sincere thank you. Let customers know how much they and their continued support are appreciated.
About the company:
Best Image Optical is a wholesale optical company that provides the eyewear collections Dolabany, Plume Paris, and Mario Galbatti to eyecare professionals and eyecare retailers. To see what Best Image Optical can do for you or your business, visit http://www.bestimageoptical.com.