Scottsdale, Arizona (PRWEB) June 18, 2013
Many businesses hit a sales high in the summer, but online information about new businesses can prove make-or-break during this critical period. Failing to understand just how important this is can kill a young company before it hits its stride.
JW Maxx Solutions tells business owners that don’t know "how to monitor your online presence that focusing solely on other methods of building and maintaining a reputation ignores today’s reality." CEO and Founder Walter Halicki, St. says "Television, radio, and the print media remain very important for businesses but do not serve entirely the same purposes. The ‘old media’ continue to be great methods of building name recognition and penetrating the market to build interest in a company. Name recognition is as valuable as ever in penetrating the market and competing within a sector. Companies with large advertising budgets for the traditional media and knowledge of how to use them continue to enjoy a significant competitive advantage in terms of making people aware of businesses’ names."
Knowing how to monitor your online presence is critical, according to JW Maxx Solutions, because those ads don’t go as far as they once did. Companies once had the ability to create, manage, and alter their images unilaterally through their use of the old media. Only major scandals could detract from the images they presented through those outlets.
Today, though, people who see or hear ads through television, radio, and print immediately turn to the internet to learn more about companies that interest them. They will conduct research on companies or products using search engines and social media. While their search for additional information about a company was previously limited to people with whom they had personal contact, it is not unusual for people to post a question on the internet and receive dozens of responses in a short period of time. It is critical that businesses recognize and adapt to that change.
When companies know how to monitor your online presence, they can better understand how customers see them. Armed with that knowledge, they can then capitalize on opportunities, address problem areas and adjust their business strategies accordingly. Doing so may save a troubled business or help a growing one to expand considerably.