Launch of Hospitality Sales & Marketing Association International Central California Chapter

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Myraline Morris Whitaker, Principal at Central Coast of California Hospitality, announces the formation of a Central California Chapter of the Hospitality Sales & Marketing Association International (HSMAI). HSMAI is a global organization of sales, marketing and revenue management professionals.

Establishing and operating our own Central California Chapter of an organization with the worldwide reputation and resources of HSMAI will allow this huge geographical region to have its own voice.

Myraline Morris Whitaker, Principal, Central Coast of California Hospitality, announces the formation of a Central California Chapter of the Hospitality Sales & Marketing Association International (HSMAI).

HSMAI is a global organization of sales, marketing and revenue management professionals representing all segments of the hospitality industry. Its mission is to grow business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The HSMAI was founded in the United States in 1927 as an individual membership organization, which today comprises nearly 7000 members from 35 countries and chapters worldwide.

The HSMAI Central California Chapter will encompass members from the 18 counties contained in the state’s central region, from the Pacific Ocean through the Central Valley. It will become the fifth HSMAI Chapter in California and will operate in cooperation with the existing Northern California, Los Angeles, Orange County and San Diego chapters. These five chapters will encompass HSMAI’s second largest state membership in the nation. This new California chapter will fill in an important current territory gap and provide a strong impetus for future California State Conferences.

HSMAI’s cutting edge research, education and certification for the disciplines of revenue management and digital marketing, in addition to its strong sales and marketing products are the driving forces for new chapter members.

HSMAI Central California will provide value to its members by sponsoring educational programs to identify and communicate current trends in the hospitality industry, offering networking events, providing fundraising and community service opportunities, and being the leading voice for sales and marketing topics regarding hotels, conference centers, wineries and tourism attractions in the region.

A task force of local hospitality industry executives, headed by Nicole Moore, Director of Sales and Marketing, Pismo Beach SeaCrest OceanFront Hotel, has been assembled to coordinate logistics of establishing this HSMAI chapter and installing members. Other task force members include Michael Wamboltand, Jillian Armstrong, also SeaCrest OceanFront Hotel executives, plus Courtney Winters of the Pismo Beach Conference and Visitors Bureau and Mark Elterman of Mental Marketing.

An executive and the Director of Chapter Relations, Margie Sheffer, of HSMAI International will visit Pismo Beach and conduct an orientation meeting in the near future; an announcement will be made of the date and time.

Whitaker states, “Establishing and operating our own Central California Chapter of an organization with the worldwide reputation and resources of HSMAI will allow this huge geographical region, so vital to the success and growth of California’s overall tourism revenues, to have its own voice and place our area on par with our counterparts in the state’s northern and southern regions, in attracting visitors, both leisure and business travelers, from around the country and the world, to our unique natural beauty and historic landmarks.”

Once HSMAI’s new Central California Chapter’s membership roster is set, it will host a major inaugural event, details to be supplied at that time.

Central Region hospitality industry individuals are encouraged to attend this initial orientation meeting by contacting Jillian Armstrong, 805-773-4608, marketing(at)seacrestpismo(dot)com.

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Myraline Morris Whitaker
Central Coast of California Hospitality
805-284-1337
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