Huggies® Australia Launches Facebook Page for Mums and Pregnant Women

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Huggies Australia has launched a Facebook page dedicated to parents and parents-to-be. Facebook users who ‘Like’ the page can expect regular information, giveaways, competitions, advice, recipes, tips and discussions about all things pregnancy and baby related.

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Some of the best parenting advice comes from speaking with other parents. We are committed to providing a place where women can gather and engage in conversation with each another and the Huggies Team

Huggies Australia has launched a Facebook page dedicated to parents and parents-to-be. Facebook users who ‘Like’ the page can expect regular information, giveaways, competitions, advice, recipes, tips and discussions about all things pregnancy and baby related.

Lia Liaros, the Digital Strategy and Community Manager for Huggies in Australia, is confident that the new Facebook page will attract interest amongst pregnant women and parents, particularly mums. “Some of the best parenting advice comes from speaking with other parents. We are committed to providing a place where women can gather and engage in conversation with each another and the Huggies Team,” she said.

The Huggies Facebook strategy was designed to make it easier for mums to discover content from Huggies.com.au – one of Australia’s leading pregnancy and baby care websites. “Studies show that mums spend time on Facebook to connect with friends and family because it is an easy way to stay in touch. Facebook is another avenue that Huggies is able share with mums and we are pleased to enter this growing area of social media,” said Liaros.

Huggies is already experienced in stimulating and moderating discussion - the Huggies forum is one of Australia’s largest for parenting information and advice.

Huggies Australia already has profiles on both Twitter and YouTube.

Visit or ‘Like’ the Huggies Australia Facebook page

For all media enquiries, please contact:    
Lia Liaros
Digital Strategy and Community Manager
02 9963 8851
lliaros@kcc.com

About Kimberly Clark
Kimberly Clark is an innovative health and hygiene products company that most Australians come into contact with everyday. Major brands Kleenex®, Wondersoft®, Viva®, Thick & Thirsty®, Huggies®, Snugglers®, Poise®, Depend®, Kotex® and [U] by Kotex®.

Kimberly-Clark Australia employs over 1,650 people and has annual sales revenue of approximately $1 billion.

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