Hughes Design Group Drives Initiative to Partner with Private Equity

Share Article

Hughes Design Group continues to forge its marketing leadership in support of private equity portfolio companies.

Hughes Design Group, a leader for the past 30 years in helping clients create and revitalize their brand strategy and package design, today announced a plan to increase its resources focused on delivering growth and financial returns for private equity portfolio brands.

The private equity industry has exploded in scale and scope in recent years with some 2,600 U.S. private equity firms investing in over 15,000 companies – representing $3 trillion in global assets. According to McGladrey, approximately 22% of those investments are dedicated to consumer non-durables and typically involve brands that are poised to steal share from market leaders and redefine their respective CPG categories.

As a result, Hughes Design Group continues to build a marketing service vertical customized for private equity’s dynamic industry and emphasis on ROI. Currently working with firms like Catterton Partners and Berwind Corporation, Hughes Design Group is no stranger to supporting private equity portfolio brands. The firm continues to be successful, having grown some businesses by over 100% in as little as two years. Its core expertise in package design has generated these quick and formidable returns as compared to the heavy costs of traditional advertising and promotion.

Barney Hughes, Founder and President of Hughes Design Group, stated that his team’s experience with blue-chip clients has effectively poised the agency to leverage world-class expertise to revitalize and accelerate brand growth. “At the very heart of our advantage is the ability to integrate research, strategy and creativity to deliver results for dormant and new brands. These are the principles that we share with our private equity partners and the portfolio brands they represent.”

ABOUT HUGHES DESIGN GROUP                        
Hughes Design Group is a Strategic Marketing and Design firm located in Norwalk CT, specializing in brand identity and package design. With 30 years in business, the firm partners with major consumer brands, as well as private equity concerns. The team works across a wide breadth of industries and categories, earning a reputation for innovative solutions that grow businesses. Its client partners appreciate the firm's high level of brand strategy, creative excellence and account service. Past and current clients include Udi's Gluten Free, Spalding, Hydrive, YoCrunch, Wellpet, Smart Balance, Salada Tea, Jarden Consumer Solutions and Dean Foods.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Daniel Hilbert, Managing Director
Follow us on
Visit website