Introduce Comprehensive Online Digital Switchover Guide for its Customers

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Leading electrical player diffuses the confusion with its online self-help guide.

The Digital Switchover campaign focuses mainly on ensuring that people have the correct digital equipment in preparation for the analogue transmission being turned off. Once done, people assume that they are ready to enjoy the many standard and high definition television channels available without subscription on switchover. However, one of the UK’s largest independent electrical retailers, have found that the biggest problem customers experience is not in having the correct equipment but in knowing how to retune them on each of the 2 switchover dates.

In order to make room for the high definition channels and transmission power increase, all the current BBC digital channels have a frequency change on the first switchover date while the commercial channels go through a similar procedure on the second date. This means that in order for people to continue to watch BBC or ITV they must retune their digital television, recorders and set top boxes on both dates. The only exception is those people watching all their television in all their rooms on cable and satellite. The unfortunate reality is that many people have never retuned their equipment since it was bought and do not know how to. The result in regions which have already undergone switchover is that many thousands of homes need help at exactly the same time, resources become over stretched and people can’t watch their favourite programmes.

Recognising this problem, Hughesdirect has decided to go one step further than most to its customers by providing a complete Step-by-Step Online Guide.

Here’s how the Hughes Online Guide works;

Go to , select ‘Self-Help’ page , then Click on ‘Helpdesk’ , and select ‘Retune’

Select the brand of equipment you have from the list. You are then able to select from the database the relevant “Step by Step Retune guide” and Image of Remote Control for your specific product. You will then be taken to the specific Retuning Manual for your TV.

There are Retune Guides for all manufacturers that Hughes sell including Beko, Daewoo, Goodmans, Grundig, Hitachi, Humax, JVC, LG, Luxor, Panasonic, Philips, Pioneer, Sagemcom, Samsung, Sanyo, Sharp, Sony, Swisstec, Thomson, Topfield. Toshiba, UMC and Wharfedale.

You can follow the advice from the screen, print the document or save it to your computer for future reference.

As a customer service focused retailer for the last 90 years, it comes as no surprise that Hughesdirect has gone that extra mile to lead its customers through the confusion surrounding the digital switchover.

For details of exactly when the switchover will happen in your area, Hughesdirect advise you visit where all the information is at hand.

If you a considering updating your television (s) then why not view or comprehensive range of televisions. We also keep in stock a large range of PVR DVD/Hard drive recorders.


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