This is the play that remains a fundamental part of our culture and creates experiences and memories that last a lifetime.
EMERYVILLE, Calif. (PRWEB) March 7, 2008
"The online poll results show the timeless appeal of outdoor fun that has been the defining spirit of all of WHAM-O's toys and sporting goods over the past 60 years," said Chris Guirlinger, vice president of marketing at WHAM-O. "Hula Hoop and the Frisbee are two leaders in WHAM-O's legendary brand family that have become an integral part of the fabric of American society, right alongside baseball and apple pie."
60 years since WHAM-O's inception, and still popular as ever among "kids" of all ages despite the onslaught of electronic toys and video games, WHAM-O's Hula Hoop, which celebrates its 50th anniversary this year, and Frisbee, which turned 50 years-old in 2007, have become household names synonymous with carefree outdoor fun for all ages.
"It's no surprise that these toys would win our poll. No matter how much technology dominates contemporary play, there's still room for classic play," says Chris Byrne aka The Toy Guy. "This is the play that remains a fundamental part of our culture and creates experiences and memories that last a lifetime."
The poll results come as WHAM-O celebrates its 60th Anniversary by paying tribute to its history of creating outdoor fun toys with the launch of a 60th Anniversary Kid Inventor Contest, a 60th Anniversary Commercial Contest, nationwide radio promotions and a Team WHAM-O media tour that will feature expert demonstrations of the Hula Hoop, Frisbee and Hacky Sack.
All of WHAM-O's toys and sporting goods, including the Hula Hoop(R), Slip 'N Slide(R) Mega Shark(TM), Frisbee(R) Pro Classic with U-Flex(TM), SuperBall(R) and Hacky Sack(R) Striker(TM), will be available this spring at retailers nationwide. For more information on WHAM-O's 60th Anniversary program, visit http://www.WHAM-O.com.
ABOUT WHAM-O, INC.
Headquartered in Emeryville, California, WHAM-O, Inc. has provided children and adults with innovative, imaginative toys that spark creativity and encourage social interaction and get kids playing for 60 years. Founded in 1948, and inheriting its name from the sound that its flagship product, the WHAM-O Slingshot, made when connecting with its target, WHAM-O, Inc. continually redefines the concept of fun by remaining simple, uncomplicated and without age boundaries. WHAM-O, Inc. makes simple, fun, affordable, interactive products for all seasons. The company's rich history and solid reputation for innovation, quality and value, makes WHAM-O, a dominant force in today's toy and sporting goods industries, and includes category leading brands such as the Original Slip 'N Slide, Frisbee, Hula Hoop, Hacky Sack, and SnowBoogie(TM). WHAM-O also, is the exclusive licensee for SEA-DOO and SKI-DOO inflatable water and snow tubes, towables, islands and pool products. WHAM-O, along with its other brands MOREY and BZ Bodyboards, CHURCHILL Fins and Riva Snowboards, designs and manufactures a core of more than 70 products that are carried by virtually every toy, sporting goods and mass retailer in the world. For more information please visit http://www.wham-o.com or call toll free 1-888-WHAM-O-50 (1-888-942-6650).