Televerde Develops New Human Touch Connector for Marketo™

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The connector, which is easily created as a flow step within Marketo, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch updated in Marketo.

Human Touch Cloud Connector for Marketo™

Human Touch Cloud Connector for Marketo™

The benefits clients will experience are validated and qualified sales opportunities delivered with detailed, actionable insight that prescribes the appropriate sales or marketing follow-up needed to accelerate their opportunities.

Televerde has developed a Human Touch Connector for Marketo™ featuring a seamless integration between Marketo and Televerde’s world-class teleservices. The connector, which is easily created as a flow step within Marketo, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch updated in Marketo.

Televerde is a Marketo Certified Partner with trained and certified Technical Consultants who provide integrated marketing automation expertise to optimize demand creation program performance by integrating digital behavior tracked in Marketo with the human touch.

“The benefits clients will experience are validated and qualified sales opportunities delivered with detailed, actionable insight that prescribes the appropriate sales or marketing follow-up needed to accelerate their opportunities,” explains Bryan Ehrenfreund, Televerde’s VP of Digital Strategies. “Clients can have full confidence in the information we acquire about their customers and prospects because it’s generated by the most knowledgeable team of calling agents and market specialists in the industry whose teleservices skills are aligned directly to program objectives.”

Ehrenfreund explains that sales revenue growth, which is the primary motivating factor for all businesses, was also the driving force behind the development of Televerde’s Human Touch Connector. “Dialogue-based outreach on its own can generate powerful results, but when it’s supplemented and integrated with digital approaches there’s a strong potential for campaign performance uplift. The key to integration is enabling sales reps with the opportunity to see the outcomes of both the digital and dialogue approaches with their prospects, and that’s what our connector accomplishes.”

“Human touch is an essential strategy to fully optimize lead generation and nurturing programs,” says Jon Miller, VP of Marketing and Co-Founder at Marketo. “Televerde’s Human Touch Connector™” gives sales and marketing execs an opportunity to integrate world-class teleservices into their Marketo-powered programs, which is an ideal solution to help improve revenue performance.”

Televerde promises these benefits from its Human Touch Connector™:

  •      Just-in-time lead validation, qualification and correction
  •      More intelligence for sales reps about their leads
  •      Prescribed, most appropriate next steps for lead follow-up
  •      Opportunities for sales lead acceleration

According to information on Televerde’s website, the connector is ideally suited for lead generation campaigns, lead validation and qualification campaigns, nurturing programs, event and webinar follow-up, inquiries from SEO and other marketing programs, rejuvenation of dormant, discontinued and recycled leads, Account-Based Marketing, and current customer cross-sell/up-sell opportunities.

Televerde is the leading B2B provider of sales pipeline development solutions that drive increased revenue for its clients by integrating contact data, marketing automation and world-class teleservices. The company identifies new customers for its clients, accelerates and converts sales opportunities, and discovers fresh, actionable market insight. The outcomes Televerde produces are improved performance of sales pipelines, net new top-line sales revenue growth, measurable return on marketing investments, and sales & marketing alignment. Visit http://www.televerde.com or call +1 888-787-2829.

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Larry Fleischman
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