"How necessary is it that the taxi of the future be fuel efficient? Does that consideration change if it were to mean an increase in fare? Do we need a new taxi accessible to all?" - Peter E Raymond, President + Chief Innovator at Human Condition
New York, New York (PRWEB) February 4, 2010
In 2014, only one type of taxi will begin to traverse through the streets of New York City and it won't be any of the more than ten varieties of yellow taxi cabs at work today. It will be the result of a contract awarded by the NYC Taxi and Limousine Commission (TLC) and will be designed to meet the demands of the modern age. The question is: what does this mean?
Human Condition, an insight and innovation firm, launched http://www.taxioftomorrow.com on February 4, 2010 to allow the public to help answer the question. This venue is intended as a source of insight for the designers, developers, passengers, drivers and owners of the NYC Taxi of Tomorrow. The site's goal is to crowdsource valuable ideas and data to help reinvent one of the most iconic New York City experiences.
Visitors to the site are able to voice their opinions and enter into dialogue with other users including pedestrians, taxi drivers, taxi medallion owners, motorists, designers/manufacturers, cyclists, persons with disabilities, taxi marketers and even visitors to NYC. Site visitors can upload videos or comments about their taxi experience and start their own discussions.
Already, New Yorkers are beginning to use the site as a venue to pose the questions and answers that they believe are important. For example, "How necessary is it that the taxi of the future be fuel efficient? Does that consideration change if it were to mean an increase in fare? If a single manufacturer creates the taxi will that affect other businesses that transform a car into a NYC taxi? Do we need a new taxi accessible to all? Is this an opportunity for the city and its residents to set a global standard?" asked Peter E. Raymond, President and Chief Innovator of Human Condition. He continued, "This is a monumental municipal project and we see an opportunity to develop a public forum that builds insight, not only for NYC but for the passengers, drivers, owners and designers of this new taxi platform. We encourage people from around the world who have had an experience with a NYC taxi cab to participate."
Human Condition will analyze, visualize and package the vast amount of data it will obtain through the crowdsourcing model made possible by taxioftomorrow.com. The site will let the voice of the people be heard to make sure that the selected manufacturer and all involved are headed in the right direction.
Human Condition, LLC is an innovation and design firm with expertise in: insight, brand, design, media, emerging technologies, health care, and human factors that uniquely qualifies them to develop truly innovative concepts, products and experiences that solve modern challenges. Their innovative work spans the globe and examples such as health care facility design, disease state simulations, communication programs, theater/museum experiences, product design and media development can be explored at http://www.hcxdesign.com.
In addition to starting Human Condition, Peter Raymond founded ClinicsRising, an organization dedicated to developing insight and bringing powerful health care stories of challenge and triumph from Sudan, Rwanda and other remote third world countries. To learn more, visit http://www.ClinicsRising.com.
For questions or more information please contact:
Ms. Heather Breen
217 Bond Street
Brooklyn, NY 11217