BSA Sport & Recreational Optics Announces New Web Site Design
The newly redesigned BSA Sport & Recreational Optics site offers customers easier navigation, new features and an improved aesthetic. The site can be visited at www.bsaoptics.com.
Ft. Lauderdale, FL (PRWEB) May 16, 2007 -- BSA Sport & Recreational Optics announces the launch of its newly designed Web site, www.bsaoptics.com. With a dynamic new look, the site now provides online visitors with dramatic improvements in navigation, uniformity, appearance and accessibility of the latest information about BSA's binoculars , rifle scopes , hunting optics and new product introduction.
"As a global company of sport and recreational optics, we need to accommodate 24/7 access to information," notes Lou Riley, BSA Optics' Chief Operating Office. "This was our major goal for the new Web site design - to enhance customer convenience and provide useful information about our products. BSA is managed by hunters, so we know how important it is to have the proper optics that you can trust on your hunt."
The Web site information is quickly accessible through a menu-driven system for each product family and all products offered are now complemented by a product advisor section that provides online visitors with technical specifications, comparison datasheets, detailed 3D image and 360-degree viewing capabilities.
Enhancements to the Web site include:
| | - Improved Navigation - The Web site is now much faster and the Web pages work in intuitive and consistent ways, making it easier for visitors to find what they are looking for and know where they are within the site.
- Improved Look and Feel - Many new innovative products and improved accessories with enhanced 3D graphics, real pictures and new page layouts provide visitors with an improved user experience.
- New Features - New features on the site include extensive FAQs (updated on a regular basis), easy-to-view 360-degree 3D images and a user-friendly shopping cart with fast checkout process.
- New Product Advisor - This section is designed to help customers choose the proper scopes and optics.
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While the appearance and high-level organization of the Web site are enhanced, the site will also serve as a launch pad for new product introduction. Visitors may sign up to be included in the BSA mailing list to receive special discounts and product specials.
All BSA products include complimentary e-mail and phone technical support, plus a one-year standard warranty for repairs.
For additional press information, please contact BSA Sport & Recreational Optics customer service staff at (954) 581-2144 or by e-mail at info @ bsaoptics.com. Visit the BSA Sport & Recreational Optics on the World Wide Web at http://www.bsaoptics.com.
About BSA Sport & Recreational Optics
BSA is an advanced sports and recreational optics technology company managed by hunters. Since 1996, the company has offered dependable yet affordable binoculars, rifle scopes, hunting optics and accessories for every type of hunter - from novice to seasoned pro. BSA has a complete range of scope models that covers every type of shooting.
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