Ballantine Corporation Co-Owner to Speak on "Direct Mail Strategies that Work in the Digital Age"

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John Cote, Executive Vice President and Co-Owner of The Ballantine Corporation will be a featured speaker at an event organized by the Hudson Valley Direct Marketing Association (HVDMA) on Wednesday, February 15th at the Tamarack Country Club, Greenwich CT.

The Ballantine Corporation
It is critical now to have an integrated marketing strategy across media platforms, including email, web, and social media.

John Cote, Executive Vice President and Co-Owner of The Ballantine Corporation will be a featured speaker at an event organized by the Hudson Valley Direct Marketing Association (HVDMA) on Wednesday February 15th at the Tamarack Country Club, Greenwich CT. Cote will be joined by Greg Wolfe of Circulation Specialists, Inc to discuss the topic "Direct Mail Strategies that Work in the Digital Age".

This seminar is designed to help attendees bridge the gap between traditional direct mail marketing tactics and the interactive media and technology options that are pervasive today. The seminar will also include insights into what types of offers and creative approaches build on the strengths of both traditional media and new technologies, including email and social media. Attendees will learn about the newest trends in testing and get insight on developing a personalized multi-media strategy that is right for their company.

The Ballantine Corporation, a New Jersey-based direct marketing company, has decades of expertise in creative development and innovative solutions utilizing the latest direct and digital technologies. Circulation Specialists Inc., a National Publisher Services company, is the premier magazine circulation outsourcing firm in the U.S. and has been serving the publishing industry for more than 20 years.

"It is critical now to have an integrated marketing strategy across media platforms, including email, web, and social media; but also to take advantage of technology when it comes to traditional direct mail," says Cote, who has been with Ballantine since 1984 and has worked extensively with clients on the needs of the digital age. He notes, "Greg and I have presented variations of this seminar at numerous events, and we now look forward to sharing our experiences and expertise with the members of the Hudson Valley Direct Marketing Association."

For more information on this event, or to register, visit the HVDMA website at http://www.hvdma.org/Calendar_of_Events.html or email hvdma2(at)gmail(dot)com.

About The Ballantine Corporation:
The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing creative and production services to companies nationwide. Family-owned since 1966. For more information on how Ballantine can jump start your direct marketing campaigns, please contact Ryan Cote at ryan(at)ballantine(dot)com or (973) 305-1500 x206. Ballantine also provides SEO and social media services through their digital division, Ballantine Digital.

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Ryan Cote
The Ballantine Corporation
(973) 305-1500 206
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