Ellis Medicine Campaign Promises Hope for Chronic Heart Conditions

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Smith & Jones Launches Cardiology Marketing for Local Hospital System

Ellis Medicine’s second cardiac campaign of 2013 focuses on treatments for chronic heart conditions, such as the promising hybrid ablation procedure. The campaign, created by healthcare marketing specialists Smith & Jones, features Dave Connelly, who was the first patient in New York’s Capital Region to receive the hybrid atrial fibrillation ablation procedure at Ellis Medicine.

Hybrid ablation is a procedure to treat atrial fibrillation, a heart condition that causes irregular and rapid heart rate that results in poor blood flow throughout the body.

Dr. Herbert Reich, Chief of Cardiothoracic Surgery at Ellis Medicine, said that Ellis has been performing this procedure for about a year and half, and it is the only hospital north of Poughkeepsie to offer it.

“We have introduced these new procedures to stay on the edge of surgery and perform operations and benefit patients that might not have been candidates for other procedures in the past,” said Reich.

In a video interview, patient Dave Connelly recounts how the hybrid ablation procedure improved his quality of life. His story is featured in online advertising, long-form web video, television spots, print, posters, and transit advertising. The supporting message, “new hope for chronic heart conditions,” is also carried throughout television, posters, transit, shopping carts, and outdoor advertising.

“It’s been 18-plus months since I had the procedure, and I’ve had no appreciable episodes,” said Connelly. “So I do a lot of things much the same as I did before, 20-some years ago. I’m happy with that, and I think my cardiologist is, too.”

To learn more about the cardiology services at Ellis Medicine and to hear the stories of other cardiac patients, please visit http://www.ellismedicine.org.

About Ellis Medicine
The Ellis Medicine hospital system provides acute care for Schenectady County and a diverse community of 150,000 people located just west of the state capital in upstate New York. Learn more at http://www.ellismedicine.org.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

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Caitlin Mooney

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