Starwood Hawai'i Partners with HyperDisk to Manage Web Assets & Drive Revenue

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Starwood Hotels and Resorts has expanded its relationship with HyperDisk Marketing by awarding the Starwood Hawai'i Collection. The addition of the 15 luxury properties, including St Regis Princeville, Bali, and Bora Bora, gives HyperDisk over 25 percent of the St Regis Branded properties. Duties will include redevelopment of the site and all affiliated vanity websites in Hawai'i.

It is extremely flattering that Starwood Hawai'i sought us out based on the results we have accomplished for other Starwood properties

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Starwood Hotels and Resorts in Hawai'i has selected HyperDisk Marketing to partner in the development and management of the online assets, including Starward Hawai'i and all affiliated vanity websites in Hawaii. HyperDisk will redevelop and enhance existing website content, provide top-line SEO services, implement their exclusive Total Engagement Plan, and provide "Best In Class" granular tracking, reporting, and consulting.

Hyperdisk, an eclectic and unique digital marketing agency, is well known for innovative and concierge level professional services. They will provide the Starwood Hawai'i portfolio of resorts with a reinvigorated strategy and implementation of online marketing in order to significantly increase exposure, engagement, and revenues.

Hyperdisk has worked with over 300 multi-branded hotels, capitalizing on their ability to create and expand website revenue through integrated marketing tactics. With its impressive track record, Hyperdisk is widely recognized as the leader in the upscale and luxury segment. Exemplars include St Regis Resort Monarch Beach (Dana Point, CA), The Drake Hotel (Chicago, IL), The Jefferson Hotel (Richmond, VA), PlumpJack Group, and Joie de Vivre Hotels.

"The market in Hawaii has changed dramatically and HyperDisk has demonstrated, with the results they have accomplished with the St. Regis Resort Monarch Beach and other major industries that they adapt well to unique market conditions to provide innovative and creative solutions." said Michael Troy, Director of Field Marketing, Starwood Hawaii. "Their recommendations for providing increased on-line production were integrated into a complete strategy that encompasses all of the touch points in the sales funnel. They are also focused on the increasingly important Social Media landscape with innovative initiatives that will set us apart from the competition."

"It is extremely flattering that Starwood Hawai'i sought us out based on the results we have accomplished for other Starwood properties," said Steven V. Seghers, Hyperdisk Marketing's president. "The market in Hawai'i is challenged due to the economy, reduced airlift capacity and over-scrutinized corporate and group business downturn. Michael Troy recognized the need for aggressive action, and we will deliver the results that he and the asset managers expect. We look forward to providing them with the outstanding performance and extremely personal anticipatory service for which we are well known."

About Hyperdisk Marketing
Founded in 1993, Hyperdisk Marketing Inc., is a pioneer in strategic emarketing and communications services for companies nationwide. Based in Irvine, California, Hyperdisk offers clients a nuanced service strategy focused on driving sales, increasing brand visibility, and improving customer loyalty. In order to help clients maximize their ROMI, Hyperdisk emphasizes proactive brand ignition, effective creative design, search engine marketing, and aggressive fusion marketing techniques. Hyperdisk represents nearly 300 hotels in 26 states, and is the most awarded agency by Hospitality Sales and Marketing Association International (HSMAI) over the past two years. In addition to hospitality, Hyperdisk represents Fortune 500 in the pharmaceutical, foodservice, financial and real estate industries.

About Starwood Hotels & Resorts Hawai'i
With eleven properties across the diverse Hawaiian Islands of Oahu, Maui, Kauai and the Big Island, Starwood Hotels & Resorts Hawai'i offers the best destination to celebrate romance, reconnect with family, focus on business or launch an adventure. Located on or steps away from the islands' best beaches, Starwood Hotels & Resorts in Hawai'i are comprised of iconic and historic hotels, resorts with expansive and breathtaking backdrops, innovative guest programming and luxurious amenities representing internationally renowned hotel brands from Sheraton, Westin, Luxury Collection and St. Regis.

Our hotels and resorts in Hawai'i include the Sheraton Waikiki; The Royal Hawaiian, a Luxury Collection Resort; Moana Surfrider, A Westin Resort and Spa; Sheraton Princess Kaiulani; Sheraton Keauhou Bay Resort & Spa; Sheraton Kauai Resort; Westin Princeville Ocean Resort Villas; St. Regis Princeville Resort; The Westin Maui Resort & Spa; Sheraton Maui Resort & Spa; and the Westin Kaanapali Ocean Resort Villas.


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