Hyundai Debuts Dramatic New Off Road Compact MPV

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Get ready for a radical off road people-mover from Hyundai. The new compact MPV (Multi Purpose Vehicle) from the powerful Korean brand, the ix20, will appear at the Mondial de l’Automobile in Paris on September 30.

Hyundai's radical new compact people-mover the ix20 will be seen in Paris this month.

Owners here in New Zealand and all around the world are becoming used to Hyundai defining new developments, and the ix20 continues the trend.

Get ready for a radical new compact people-mover from Hyundai. The ix20 will be seen this month.

The first compact MPV (Multi Purpose Vehicle) from the powerful Korean brand appears at the Mondial de l’Automobile in Paris on September 30.

A sketch of the new car model shows a striking departure from the boxy ‘minivan’ image typically associated with the segment, adopting a more dynamic, sportier profile in line with Hyundai’s reputation as a modern, progressive automaker.

Designed and developed at Hyundai’s European R&D centre in Rüsselsheim, Germany; the ix20 is the third car, following the new ix35 4WD and new i45 sedan, to adopt Hyundai’s ‘fluidic sculpture’ design language.

The name ix20 reflects the new model’s crossover-like versatility – a vehicle with the ability to simultaneously serve as a functional people-carrier while providing a dynamic, fun-to-drive experience.

“This is yet another bold new step into the future by Hyundai,” said Tom Ruddenklau, Chief Operating Officer at Hyundai New Zealand.

“Owners here in New Zealand and all around the world are becoming used to Hyundai defining new developments, and the ix20 continues the trend.”

The international motor show in Paris will also give Hyundai the opportunity to showcase the latest developments of its Blue Drive™ eco-focused programme. The company is targeting global leadership in environmental technologies, and the new models look set to contribute further to reductions in emissions from new Hyundai vehicles sold in Europe.

Hyundai has extended its display area at this year’s show by 66%, in order to showcase the company’s broad product line-up and new technologies.

ABOUT HYUNDAI NEW ZEALAND
Currently Hyundai is the number one selling diesel passenger vehicle manufacturer in New Zealand, holds 8.75% in passenger market share, and 7.12% total market share YTD 2010, was 2nd in passenger sales and 4th in total sales in June 2010, is number two in SUV sales YTD 2010 and has numerous new locations among its 23 dealerships. The brand has been imported into New Zealand for the past 28 years.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s fifth largest automaker in 2009 and includes over two dozen auto-related subsidiaries and affiliates.

Hyundai is a committed sponsor of sports and cultural organisations in New Zealand and worldwide.

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Ian Miles

Eve Hodgson
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