Hyundai Most Improved Car Manufacturer of Decade

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Hyundai has topped Auto Express magazine’s "10 years of Driver Power” survey becoming the most improved car manufacturer over the last decade, further adding to the numerous awards won this year; the i45 having been announced the 2011 International Car of the Year.

Hyundai announced most improved car manufacturer

Hyundai announced most improved car manufacturer of decade

No brand has taken such a massive leap over the past decade as Hyundai

From over 300,000 surveys received over the last 10 years of the annual Driver Power survey, Hyundai has gone from being one of the poorest performing manufacturers for customer satisfaction to one of the five best car brands. It has also risen from 28th place in the best manufacturer chart in 2002 to fourth place in 2011

“No brand has taken such a massive leap over the past decade as Hyundai,” says Acting Editor for UK based Auto Express, Graham Hope. “Its range now is unrecognizable from 2002, and our readers regularly tell us that they are both pleased and proud to own a Hyundai, which is reflected in its meteoric rise up our Driver Power ratings.”

Hyundai New Zealand’s Chief Operating Officer, Tom Ruddenklau, says the result echoes what the company has been seeing in New Zealand in terms of customer satisfaction. “Kiwis are proud to have a Hyundai in their driveway and happy to share their experiences,” he says. “We recently launched Hyundai Neighbourhood, an online community on our website, where people can evaluate vehicles and service before buying and talk first-hand to current owners. It’s a great forum to access honest reviews, get impartial advice and ask questions. ”

The quality and reliability of the Hyundai product line up has attracted numerous awards both locally and internationally in recent years. The i30 is rated fourth in the Top 50 cars of the decade, and sent shockwaves through the industry when it was named the most satisfying car in Britain in the 2010 Driver Power survey. In New Zealand the i30 won the 2009 AA Supreme Winner award and the recently-launched Elantra has been named AutoPacific’s Ideal Compact Vehicle.

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Tom Ruddenklau
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