“A website is the most important tool in a company’s online marketing strategy, so it makes sense to invest time and money to ensure it is informational, visually appealing on multiple devices, and performs well in search results,” Weaver explains.
(PRWEB) January 06, 2014
ROMCO Equipment Company, a regional distributor of construction, mining, paving and aggregate equipment, realizes the importance of reaching customers online. For this reason, the company hired i5 web works, an award-winning Internet marketing agency in Dallas Fort Worth, to create a new responsive website to better market its construction equipment and material processing systems to a variety of audiences. A responsive website design ensures it displays properly on multiple devices including desktops, tablets and smart phones
Family owned and based in Texas since 1961, ROMCO now has 10 locations throughout the state and supplies customers with industry leading products and supports customer’s purchase decisions with outstanding parts and service. To help expand its regional footprint and better educate customers about its product lines, rentals, parts and service, a comprehensive website was developed.
To accomplish these goals, the home page prominently features a rotating banner of construction equipment photographs that showcase the diverse industries ROMCO serves. Its primary product lines are easily identified with tabs marked as ROMCO Equipment, ROMCO Paving Equipment and Material Processing Systems. Listed at the top and bottom of the home page are additional menu options that include:
- Equipment for Sale
- Branch Locator
- Contact Us
A search bar at the top of every page helps visitors locate information about a specific piece of construction, paving or mining equipment. Social media icons, telephone numbers and equipment manufacturers are displayed at the bottom of every page.
ROMCO Equipment Company has experienced tremendous growth over the last several years, with the acquisition of Conley Lott Nichols and the expansion of existing and new product lines, according to David Fitch Division President of ROMCO Equipment Co. “It was necessary to create a new website that represents ROMCO’s new division structure of ROMCO Equipment Co., ROMCO Paving and MPS Aggregates and properly showcase our products and services.”
According to Carita Weaver, co-founder and partner of i5 web works, the agency was charged with creating a website that incorporated information for a variety of purposes and end users.
“A website is the most important tool in a company’s online marketing strategy, so it makes sense to invest time and money to ensure it is informational, visually appealing on multiple devices, and performs well in search results,” Weaver explains. “Unlike most other forms of marketing, website activity is easily tracked and results are typically seen quickly via email inquiries and phone calls.”
i5 web works has a proven track record of working with clients to develop new websites and online marketing strategies since 2001. While the national market is still important for companies such as ROMCO, the local focus of the Internet is equally important in assisting companies of all industries and sizes to find new markets and reach new clients. For more information about i5 web works Internet marketing solutions in Dallas Fort Worth, go to http://www.i5ww.com or call 888-893-7519.
About i5 web works
i5 web works is an Internet marketing agency in Dallas Fort Worth. Founded in 2001, partners Michael Burns and Carita Weaver have a combined 30 years experience in developing and managing online marketing strategies for businesses in a broad range of industries. Our services, available individually or as a comprehensive program, include search engine optimization, Internet advertising, social media, email marketing, domain registration, and website design, maintenance and hosting. Creating an Internet presence requires an in-depth understanding of natural search engine optimization techniques and supporting Internet marketing programs. We work with all types of businesses and help them successfully navigate the Internet to bring new customers through the door -- our motto is Be Found!®