Tarascon Publishing Releases iPhone Edition of Leading Portable Drug Reference

Sudbury, Mass (PRWEB) November 9, 2009

Tarascon™, an imprint of Jones and Bartlett Publishers, today announces the release of the Tarascon Pocket Pharmacopoeia iPhone application with continuous updates to critical drug dosing information important to health care providers at the point of care facing evolving medical challenges such as H1N1 ("swine flu") and other infectious diseases.

The Tarascon Pocket Pharmacopoeia iPhone application also offers:

•     Expanded drug information from the Deluxe Edition of the print Pocket Pharmacopoeia
•     Meticulously peer-reviewed content by an editorial board of licensed PharmDs and practicing clinicians from multiple specialties
•     A fully integrated tool that allows users to check for multiple drug interactions
•     Includes typical drug dosing (both FDA approved and off-label uses), available trade and generic formulations, metabolism, and safety in pregnancy and lactation
•     Extensive pediatric drug dosing
•     Invaluable reference tables
•     Dynamic medical formula calculators
•     Relative pricing codes ($ to $$$$$) as well as exact prices updated monthly directly from drugstore.com
•      A fully integrated "Herbal & Alternative Therapy" section
•     Unique Canadian trade names and drugs
•     Consumer Reports "Best Buy Drugs," which provides information on prescription drugs' effectiveness, track record, safety and price
•     Complete customer privacy, insuring that users' personal data and product-use patterns will never be sold to third parties

Since its launch in 1987, the Tarascon Pocket Pharmacopoeia has become the most popular and most trusted source of portable drug information for many health care providers including physicians, residents, medical students, physician assistants, nurses, nurse practitioners, pharmacists, dentists, and medical transcriptionists. The Tarascon Pocket Pharmacopoeia is available in a variety of print formats (from the Classic Shirt-Pocket edition to the Professional Desk Reference edition) as well as in mobile formats for the Palm OS, Windows Mobile, and BlackBerry platforms, in addition to the iPhone platform.

The Tarascon Pocket Pharmacopoeia iPhone application is available through the iTunes App Store for $39.99 and includes 12 months of continuous drug updates. For more information on The Tarascon Pocket Pharmacopoeia visit http://www.tarascon.com.

About Tarascon™
Tarascon is an imprint of Jones and Bartlett Publishers, a world-leading provider of instructional, assessment and learning-performance management solutions for the post-secondary, career and professional markets. Tarascon's mission is to provide health care professionals the best available portable medical references. Tarascon's acclaimed series of pocket guides succinctly distills and organizes hard-to-remember yet vitally important clinical information.

The Tarascon Pocket Pharmacopoeia is the world's leading portable drug reference, and has been the most popular and most trusted source of portable drug information since 1987. Doody's book reviews calls it "a useful, in fact, necessary resource for any practicing internist, family physician, nurse practitioner, physician assistant, and those in training." In an Annals of Internal Medicine survey, the Pocket Pharmacopoeia tied with the stethoscope as the most essential item in resident physicians' white coat pockets, with 97% rating the reference as either "very useful" or "essential."

Contact:
Jones and Bartlett:
Alison Pendergast
Chief Marketing Officer
apendergast(at)jbpub(dot)com
Office: 978-579-8237

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