Black Fitness Today Launches First Nationwide Health and Fitness Campaign

Share Article

The 'I Am Black Fitness Today' Summer Campaign encourages African-Americans to pass on a culture of healthy living for today's and future generations.

News Image
We want to build a community of like-minded African Americans who are taking charge of their health and motivate them to spread the message to others.

Black Fitness Today launches its first nationwide health and fitness campaign urging African Americans to commit to healthy living and pass on a culture of health and fitness to future generations.

The 'I Am Black Fitness Today' Campaign encourages people to join the movement and sign a pledge to commit to healthier living, learn about the BFT ambassador network, become a member of the virtual gym, and engage in the conversation on Facebook, Twitter and Instagram.

Since Black Fitness Today launched its website and social media networks in late 2011, it has been providing tips and tools, and compelling life-change stories to motivate African Americans to achieve greater levels of health and fitness.

“We want to build a nationwide community of like-minded African Americans who are taking charge of their health and motivate them to spread the message to others,” says Lauren Bell, Black Fitness Today co-founder, along with her husband Ilen. “Over half of African Americans ages 18 and up are physically inactive, and 70% of African American men and 80% of African American women are overweight or obese. What’s more, we are more likely to be diagnosed with chronic diseases such as diabetes, compared to other ethnic groups. These alarming statistics compel us to help break the detrimental cycles for today’s and future generations,” insists Lauren.

The ‘I Am Black Fitness Today’ campaign is also a way to honor everyday people who have accepted the challenge to live a healthier lifestyle. Consider Ray Holmes, who once tipped the scales at 305 pounds. He has since dropped 100 pounds and is now training for his first bodybuilding physique competition this fall. Ray has not only embraced health and fitness as a lifestyle, but has become an inspiration and agent of change among his family and friends.

The Bells are both credentialed fitness professionals with a passion to especially reach out to their own generation of 20 and 30 year olds. The ‘I Am Black Fitness Today’ campaign encourages African Americans to get involved in this unique health and fitness movement.

To join this fast-growing community, go to the online campaign page and:

Commit to Fitness

  •     Sign the I Am Black Fitness Today "Commit to Fitness" petition.
  •     Become a BFT Ambassador among fellow health and fitness professionals and enthusiasts.
  •     Subscribe to FitnessClass, utilized by household fitness names such as Bally Total Fitness and Shape Magazine, to access over 430 on-demand workouts from home.
  •     Embrace health and fitness as a lifestyle.

Spread the Movement

  •     View and share the promotional “I Am Black Fitness Today” video.
  •      Purchase an #iambft hashtag t-shirt and share your photos and videos on Facebook, Twitter and Instagram.
  •     Tell family and friends about BFT as a necessary resource.

About Black Fitness Today
Black Fitness Today is an online health and wellness content provider whose mission is to close the gap in health and fitness disparities in the African American community by providing practical tools and resources to motivate, inspire and achieve optimal health for this generation and beyond.

For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ferne Ziglar
The Ferneway Company
Email >

Lauren Bell
Black Fitness Today
Email >
Follow us on
Visit website