Deinté and iCandirewards Launch Fine Jewelry Mobile Advertising Campaign for the Holidays

Share Article

Deinté Fine Jewelry, one of the premier jewelry retailers and wholesalers in Nigeria has kicked off a mobile advertising campaign using the iCandirewards mobile media platform. Deinté is launching several premium products and has partnered with Specta Consulting, the company behind the iCandirewards platform to reach the exploding Nigerian mobile market. Deinté's COO sees the iCandirewards platform as new and innovative. To engage its customers and reward iCandi users, Deinté is giving out exclusive coupons and gift certificates to iCandi users!

The Deinte campaign running on the iCandi platform on a Blackberry smartphone.

Deinte campaign running on iCandi

With iCandi, our customers will see our jewelry in a rich mobile phone media format that gives an excellent representation of our beautiful collection....

iCandirewards is Nigeria’s premier rich media mobile advertising platform focused on delivering real value and content to its users. The application offers the ability to explore and experience products with exciting visuals that is not possible through other mobile media ads. Viewers of the ad will be able to view the Deinte advertising campaign and instantly qualify for a 5% discount at Deinte’s Silverbird Galleria Victoria Island Lagos store. Users also get the opportunity to enter into Deinte’s Christmas Draw to win several gift prizes of up to N20,000 Naira each!

"With iCandi, we want our customers to see our jewelry in a vibrant mobile media format that gives an excellent representation of our beautiful collections," said Tinuke Erogbogbo-Oyeniyi, Chief Operating Officer at Deinte. "Partnering with iCandi gives us a unique mobile presence and represents an innovative way for us to interact with our customers; its coupon option also ensures our customers are rewarded for their loyalty."
"Changing the mobile advertising landscape in Nigeria is our key objective. In Nigeria today, mobile technology has a much wider reach than any other advertising medium. The personalization iCandi offers ensures users only see what is relevant to them, it also rewards them for being part of the iCandi community," said Nnamdi Agbakwu Co-Founder of Specta Consulting. "We look forward to collaborating with Deinte to bring a new generation of engaging mobile ads to the Nigerian market."

About Specta Consulting & iCandi:
iCandi is mobile application from Specta Consulting that delivers targeted content to mobile users via the device screen.It offers the ultimate solution for brands to stay in touch with or reach existing and new consumers through their mobile devices. For mobile phone users, iCandi is an excellent source for key features users love on their devices like wallpapers, news, sports updates, trivia, etc.

Specta Consulting is a global consulting firm that specializes in identifying key business solutions and technologies for emerging markets. One of Specta Consulting's offerings is a mobile content and advertising solution delivered through the iCandi platform.

To experience iCandi, download it from the Blackberry App store or from http://www.icandirewards.mobi.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nnamdi Agbakwu
Visit website