Announces Milestone Sponsorship Deal with Icon Legacy Hospitality

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Hot new social media party and events website signs two new sponsorship deals including the renowned, cutting-edge, and fast expanding North American holdings restaurant and entertainment group Icon Legacy Hospitality whose collaborative partner includes Hospitality King Charles Khabouth.

MyShindigs provides its increasing membership base and sponsorship team with the necessary and relevant tools to expand and evolve their social calendars...

As its global membership base continues to grow at a fast pace attracting both those who enjoy throwing exciting parties and events and those that attend them; is increasingly becoming an attractive sponsorship partner for business’ looking to promote their lifestyles and brands. On the heels of last months announcement of a sponsorship deal with Oxford Beach, the MyShindigs founding duo are at it once again signing highly influential and leading hospitality and lifestyle group Icon Legacy and financial company Milestone Wealth and Estate Planning Group Inc as site sponsors.

Hospitality tycoon Hanif Harji has been behind such Toronto hot spots as Kutlura, Nyood, Colborne Lane, Blowfish and others has led Icon Legacy to prominence in Canada and abroad. As the Icon Legacy brand continues to flourish through recent ventures such as F-Stop, Storys and Khabouth/Harji collaborations Weslodge and Patria, Icon has found an innovative social networking and marketing partner in MyShindigs as a way of reaching out to targeted, highly relevant and desirable demographics.

The MyShindigs and Icon partnership has been ongoing for some time with MyShindigs bringing awareness of each new Icon Legacy venue and event to its broad based online members. The unofficial partnership has helped attract local and mainstay regulars via the use of social media and other methods of marketing and advertisement. Given the hype and buzz created by working together the logical next step was for the two companies to enter into a more official and formal partnership. is a natural fit with hospitality companies, event planners, and entrepreneurs around the world as it allows for robust event management, the ability to send invites to a large number of people, gain a following, the ability to leverage each event even after it has transpired by adding related videos, photos and most importantly allowing other members to add that venue as a fan and subscribe to event feeds. When a member is subscribed to another member alerts are received each time that party and event host creates a live event; helping to facilitate the news in real time. and Milestone Wealth and Estate Planning Group Inc. have also entered into a sponsorship agreement which both sides are pleased about. ‘We were interested in expanding the scope of communication and further expressing our message of sound ethical financial and wealth management to the MyShindigs user base and beyond as tough economic times call for a more well thought out, dynamic financial plan for investment and financial strategies.’ says Bruce Unsal, Managing Director and Financial Security Advisor.

MyShindigs encompasses a vast array of party and event management online tools and resources that enterprises would otherwise need to pay for through the licensing of enterprise level software. ‘We are socializing SAS and the core online suite will always be free to our members; more and more those companies, promoters and lifestyle companies who use the platform most intensively will be able to tap into even further advanced features’ say the co-founders Jason Andrews and Matthew Tautt.

It has been rumoured and highly anticipated that MyShindigs and its co-founders are expected to come forward in the very near future with a very big announcement regarding a strengthened integration with other social media networks that will allow users to concentrate all of one's events on the MyShindigs website and share these across other social platforms that have more underwhelming event management features. ‘We are very excited to contribute to the growth of the MyShindigs platform and website. We will not waver in our passion and desire to provide our members with the necessary tools for a successful, efficient, and simplified online experience as they grow their business and expand and evolve their social calendars’ add Jason and Matthew.

The next generation of social media seems to be taking shape as sponsors are quickly aligning themselves with flourishing social networking sites such as Further promise is shown in the cross continental and global online membership sign-ups which lend itself to a stronger more diverse user base. Having launched only a few months earlier MyShindigs has quickly carved out a reputation for change and putting the needs of online users at the forefront of all online activity and business decisions. Seemingly, the best is yet to come for this up and coming social platform.    

About MyShindigs

MyShindigs is a social networking platform that specializes in allowing members to plan, organize, manage, promote and broadcast their public, private and company events and parties. MyShindigs allows users to search out, share, follow and join each other's events and parties of interest to expand their social calendar throughout their lives. For more information, visit

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Jason Andrews
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