This, along with our 4-1’s program, is an example of how iContact is working to give back to the community and work for the greater good.
Durham, NC (Vocus) July 14, 2010
iContact, a leading provider of email marketing services to small to mid-sized businesses and non-profits, today announced they have achieved Certified B Corporation status as designated by the non-profit organization B Lab.
B Corporations are a new kind of company which use the power of business to solve social and environmental problems. In a little over a year, there are already over 300 Certified B Corporations from over 50 industries, representing $1 billion in collective revenues and $6.5 billion in capital under management.
“We are proud to have received the B Corporation certification,” comment Ryan Allis, CEO of iContact. “This, along with our 4-1’s program, is an example of how iContact is working to give back to the community and work for the greater good.”
Aaron Houghton, Chairman of iContact added, “We are now being held to a higher standard as a B Corporation. Unlike traditional corporations, Certified B Corporations must consider the impact of their decisions on their employees, suppliers, community, consumers, and environment.”
About B Corporations
Certified B Corporations: 1) meet rigorous standards of social and environmental performance; 2) legally expand their corporate responsibilities to include consideration of stakeholder interests; and 3) build collective voice through the power of the unifying B Corporation brand. As of June 2010, there are over 300 Certified B Corporations from over 50 industries, representing a diverse multi-billion dollar marketplace.
About B Lab
B Lab is a non-profit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab’s GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business.
With more than 64,000 customers, iContact provides email marketing for small to mid-sized businesses and non-profits. iContact allows for easy creation of email newsletters, surveys, and autoresponders. Market leaders like Intuit, Vonage, Symantec, International Paper, LG Electronics and ReMax, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.
iContact, designed for the Small Business market, is available at http://www.iContact.com; iContactPlus, a suite of custom and managed services designed for mid-sized organizations, is available at http://www.iContactPlus.com.
For media inquiries, contact Chuck Hester, APR, Communications Director, media(at)icontact(dot)com or 919.459.1451.