iContact Offers Advice on Growing Your Business in a Slower Economy

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Local Seminars to Offer Small Business Best Practices

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Email marketing has the highest return on investment across all advertising mediums - $15.50 return on every $1 spent

iContact, the leading provider of email marketing software for small and mid-sized businesses, today announced the launch of the iContact Road Tour - a 10 city seminar series designed to educate small businesses about marketing in a down economy and email marketing best practices.

The tour, set to kickoff in Richmond, VA November 6 will help small and medium sized businesses learn winning strategies for marketing their products and services.

Attendees will also explore the basics of what email marketing is, discover why it's so effective and how to use it in their business strategy to achieve specific goals.

"Email marketing has the highest return on investment across all advertising mediums - $15.50 return on every $1 spent," said Ryan Allis, CEO of iContact. "In a down economy it makes fiscal sense for small businesses to stay in touch with current and potential customers in a cost-effective way. Our Road Tour seminars are designed to equip businesses with the tools they need to not only survive, but thrive in this challenging business climate."

The free seminars will also cover:

  •     The nuts and bolts of easily creating great looking email campaigns
  •     A checklist of email marketing best practices, tips and strategies
  •     The secrets of gathering customer feedback and important tracking information
  •     Case studies of successful email marketing campaigns

The seminars are open to the public, and registration is available at: http://www.icontact.com/roadtour2008

The complete schedule of iContact Road Tour seminars is listed below, along with contact information for each city.

November 6, 2008
8:30am - 10:30am
Dancing Elephants Office
2100-B Maywill Street
Richmond, VA
(804) 254-4122

November 7, 2008
8:30am - 10:30am
Morrisville Chamber of Commerce
White Ventures Chamber Building
260 Town Hall Drive, Suite A
Morrisville, NC 27560
(919) 463-7150

November 11, 2008                    
10:00am - 11:30am
Andover Comfort Suites
4 Riverside Drive
Andover, MA 01810
(978) 475-6000

November 11, 2008
8:30am - 10:30am
Skyline Club
2000 Town Center
Southfield, MI 48075
(248) 350-9898

November 12, 2008
8:30am - 10:30am
Roosevelt Hotel
Madison @ 45th
New York, NY 10017
(888) 833-3969

November 12, 2008
8:30am - 10:30am
Carleton Hotel
1110 Pleasant St.
Oak Park, IL 60302
(708) 848-5000 ext. 103

November 13, 2008
8:30am - 10:30am
George Mason University
Arlington Campus
The Original Building, Room 244
3401 North Fairfax Drive
Arlington, VA 22201
(703) 993-8140

November 18, 2008
6:30pm - 8:00pm
University of Miami Conference Center
400 S.E. 2nd Ave
Miami, FL 33131
(305) 284-5137

November 20, 2008
8:30am - 10:30am
Centre Club - Tampa
123 S. Westshore Blvd.
Tampa, FL 33609
(813) 349-2747

November 21, 2008
8:30am - 10:30am
Smyrna Community Center
200 Village Green Cir. Se,
Smyrna, GA 30080
About iContact

With more than 35,000 customers and 120 employees, iContact is the leading email marketing services for small businesses and non-profits. iContact allows for easy creation of email newsletters, RSS feeds, surveys, and Autoresponders. Market leaders like Bank of America, Ford, Vonage, Symantec, International Paper, LG Electronics, ReMax, United Colors of Benetton, and Centex Homes, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the SMB market and iContact Enterprise, designed for mid-sized to large organizations, are both available at http://www.icontact.com.

Contact Chuck Hester, Communications Director, chuck@icontact.com or (919) 459- 1451.


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Chuck Hester

919-459- 1451
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