In the past, sending targeted email was very expensive and only available to the Fortune 500. The Flowtown and iContact integration will enable anyone to segment their lists more effectively and increase open and click rates by sending more targeted email
Durham, NC and San Francisco, CA (Vocus) June 25, 2010
iContact, an industry leader in email marketing services for small and mid-sized businesses, and Flowtown, the fastest growing social marketing platform on the web, today announced an integration that will allow iContact users to segment their subscribers based on their social web use.
Through iContact’s API, Flowtown has integrated its platform with iContact’s email marketing software. Now iContact users can now easily segment any subscriber list by age group, gender, location and social network at a low cost.
“In the past, sending targeted email was very expensive and only available to the Fortune 500,” commented Ethan Bloch, co-founder of Flowtown. “The Flowtown and iContact integration will enable anyone to segment their lists more effectively and increase open and click rates by sending more targeted email.”
With Flowtown and iContact the user is able to find out which social networks each of their contacts are on, then send a targeted email offering a specific promotion or special and encourage customers to visit them on sites like Twitter and Facebook.
“This integration brings email marketing to the social web,” added Keith Moore, Chief Marketing Officer for iContact. “To be able to segment customers based on not only their age and location, but by social network, is powerful. Email has never been more social!”
Learn more by checking out the short introduction video: http://www.youtube.com/watch?v=74ywXLowXpM
Further information can be found here: http://www.icontact.com/flowtown
Founded in January 2009, Flowtown is a platform that businesses use to connect with their customers everywhere in the social web. Companies like Facebook, Twitter, LinkedIn and MySpace have made it standard practice, for all of us, to publicly share information about ourselves. Flowtown helps make sense of all this data and turns it into meaningful output in the form of stronger business relationship. More information can be found at http://www.flowtown.com or by calling 1.800.733.2414.
With more than 63,000 customers, iContact provides email marketing for SMBs and non-profits. iContact allows for easy creation of email newsletters, surveys, and autoresponders. Market leaders like Intuit, Vonage, Symantec, International Paper, LG Electronics and ReMax use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.
iContact, designed for the Small Business market is available at http://www.iContact.com; iContactPlus, a suite of custom and managed services designed for mid-sized organizations, is available at http://www.iContactPlus.com.
For media inquiries, contact Chuck Hester, APR, Communications Director,
Chuck(at)Contact.com or (919) 459-1451.