the placement of the same content on multiple partnering Internet destinations.
New York (Vocus) April 16, 2010
Media consultant and former executive director of the Advertiser Syndicated TV Association, Tim Duncan has been named executive director of the Internet Content Syndication Council (ICSC). The appointment was announced by Andrew Susman, the Council’s chairman and CEO of leading Internet content syndicator Studio One Networks.
Susman said, “Tim Duncan, who authored the ICSC white paper, is well-qualified to raise the syndication footprint among progressive advertisers, agencies and publishers striving to reach audiences in an increasingly fragmented online environment. Our partners and members tell us they have found that Internet content syndication is a very effective way to do this, and it’s Tim’s mission to clearly demonstrate its value and true efficiencies to the community.”
Internet content syndication is defined as “the placement of the same content on multiple partnering Internet destinations.” As with syndication in other media (e.g., newspapers and TV), it combines the resources of multiple media outlets to create better content than each could afford on its own. The ICSC was founded in 2007 as a trade association of Internet syndicators and other industry professionals in order to promote the growth of the industry, and it has grown to include nearly 100 members. The organization maintains a Web site (http://internetsyndication.org/index.html), publishes a bimonthly newsletter, and it sponsored its first industry conference in October 2009.
Duncan replaces Michael Blumberg as ICSC Executive Director. Blumberg will continue his active participation by becoming the newest member of the ICSC Advisory Board.
About the ICSC
Founded in October 2007, the Internet Content Syndication Council (ICSC) is a central source of information for companies actively engaged in or seeking to explore Internet content syndication. On behalf of its members, the ICSC promotes the growth of the Internet content syndication industry by improving understanding of what Internet content syndication is and how it acts as a means of revenue generation for digital publishers, a mode of marketing for advertisers and a system of quality content provision to consumers and networks alike. ICSC members include representatives from leading advertising, technology and media organizations.
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